Do you “SOCIAL MEDIA?”
NO? We’ll boldy say now, that you are HURTING YOUR BUSINESS in today’s online marketing environment! To clarify, there is an abundance of business to be had through social media. A huge number of businesses have already found that out.
Yes? Then congratulations! You are competing. More than 50 million small and large businesses currently use Facebook to connect to people and customers. So what can make you stand out versus your competition? Well, we’re here to help guide you in the right direction.
Are we the total end all be all experts?
Nope. Do we have all the answers to every social media question possible? Nope. Is your business going to explode overnight by following our advice in this blog? Nope. Are we continuously studying statistics, analytics, and information out there to get better? Yep! Can advice in this blog help you in the long run? Absolutely! Social media is a long, consistent, and thought out game like baseball. ⚾️
Odds are that your competition is already on Facebook, or some other form of social media. What will make you shine, stand out, get attention, and grow your business? With Facebook alone you have roughly two billion active monthly users at your fingertips. However, the odds of reaching the correct audience are astronomical. How do you reach them? How do you get your business noticed? It’s easy…one of the best ways is videos. Yep, videos! They receive the most engagements of all!
Not only just posting videos, but you need these videos to be a bit thought out.
Let us explain…only about 15% of people actually watch Facebook videos WITH SOUND on. Don’t waste those “views,” make sure to use subtitles or make the video easy to understand without sound. Over 8 billion videos are watched on Facebook every day! Thats right…8 BILLION! Make your videos creative, interesting, and beautifully shot. Show people what you are doing or making and how your business can help. Make them an offer they can’t refuse.
Photos Too, Please!
Don’t feel comfortable making videos? You may be shooting yourself in the foot but what you can and definitely should be posting is images. To those posts, add emoji’s and tag locations. You will receive around 30% more engagement than those without! It’s so easy, right?! Wow! Just make sure all those cute little emoticons fit your posts content. You may not always need them. 😀😛
Now that you posted your video or images, now what? Don’t just leave and say I did my due diligence for the day. Rather, stay tuned to it because 78% of people who complained on Twitter expected a response within one hour. So be ready to have your business look on point! Respond to messages quickly.
Heck, hire or train someone to do your social media for you! There are around 20,000 people every 20 seconds on Facebook. The average American spends roughly 50 minutes per day on Facebook. There’s about 310 million monthly active users on Twitter, and 48% of brands use Instagram. A large portion of Instagram users even take action after seeing an advertising post. Wow! Pretty crazy stuff!
So in conclusion, it will make for a big investment to really put some effort into social media, consequently it will pay off. It has definitely taken over your typical “billboard sign”! You don’t think so? How many passengers that drive by are actually looking at signs anyhow? Most of them have their face in their phone! No waiting…go get that business!
77 CAN HELP!
Analyze. Create. Achieve.
Some statistics noted from: