Email marketing Girl here. Hola, and Happy New Year! How do you market your business with a small budget?
When you think of small budget, let’s start real small…like free. Therefore, what are some marketing tools that are free? Social media, email marketing, networking, blogging, webinars, ebooks, etc.
Numero uno. Social media.
If you are a business, you need social media. One of the first things people do when they research are Google and most likely Facebook. Depending on the company and demographic, it could be Twitter, Instagram, YouTube or some others. Be consistent on social media. Engage people on social media. Be proactive instead of just reactive on social media. By proactive, for example, I mean look for the audience you wish to make business with. Likewise, look up hashtags and follow those people who are liking or posting those awesome pictures you wish were your content. (Consequently, learn from those cool profiles).
There are a bunch of free email marketing tools out there that can do some cool stuff. Most popular from my experience, would be Mailchimp. However, all you have to do is go back to your friend Google and type in free email marketing and do some research on what best fits your needs.
I know, talking to people can be scary. That is to say, if you find yourself at a free marketing happy hour, talk the talk! Have your elevator pitch ready and go into it with a positive attitude. Even if you don’t get a sale or a client right there, you have planted a seed. Continue to follow up and make a relationship. Certainly, networking can be a powerful way to grow your company.
Like what I am doing now? Yep! Have a landscaping business? Blog about the newest trends you are seeing for the summer. What about some fun tips for your garden? I mean, that sounds interesting to me!
Free downloadable resources.
There is so much free stuff on the internet. If you don’t know much about SEO, download a free ebook about it or register for a one hour webinar on it. Likewise, it’s the same thing with literally anything marketing. Like I’ve said before, just Google.
There are a lot of free marketing things and resources you can get away with to start off your strategy. Have any questions? Reach out!
One thing that always befuddles me is when I see a professional business with a @gmail.com, @comcast.net, or some other NOT “@yourbusiness.com” email address.
Customers Expect More.
Customers expect your business to have a domain name and website. An email address like firstname.lastname@example.org oozes professionalism. Professional email’s are important. Much more so than a generic email.
Free email services, such as Gmail and Yahoo, are great for personal use. However, when you use a free email account for business purposes, people start to doubt your professionalism and credibility.
For example, say that you are in the process of planning to build a home. You are meeting with several builders. One builder has a email@example.com and the other builder has a firstname.lastname@example.org. As a result, tony129_builder…probably doesn’t get the job. Maybe he’s less expensive. Maybe he’s a better quality builder. Doesn’t matter.
For many people, that can be a first clue that something is wrong. That is to say, they would start to question the integrity of the builder. We all know trust goes a long way in business.
Why doesn’t this builder have his own domain email address? Does he have a website? Is this business legitimate or am I going to be taken? These are some of the questions that you might start to have. Would you take a business with a Hotmail.com email address seriously?
We mean no disrespect here. Maybe, there’s a reason for this. On the other hand, we’re not sure why.
Consequently, a domain, logo, and business card are the minimum requirements for any business. Even new ones. Yourname@yourdomain.com looks a lot better than email@example.com or firstname.lastname@example.org. In conclusion, we’d love to hear from you on this. Prove us wrong!