What’s the Best Things About Email Marketing?

What’s the best things about email marketing?

by Email Marketing Girl

Email Marketing Girl Image 5

Personalize!
You can personalize content. Send customers emails about what they actually want to see. Let’s give you an example.
You are an 18 year old male vegan. Typically, you shop at a local grocery store every Monday, getting fruits and veggies and some household necessities.
<Insert phone buzz> you get an email from that grocery store with “ON SALE – steaks and baby food” uhhhh – not the content that person wants to see. At least I wouldn’t think so. Therefore, change it up. Create a custom email for specific types of customers who you want to get a specific message to. As a result, you’ll notice an engagement increase and subsequently sales as well.
Instant!
It’s instant. People love last minute deals or coupons. Getting an email for a coupon to a store I always shop at is a great feeling. Yes! I will now order that shirt I have been eyeing up for weeks.
However, without that email, it was out of sight out of mind.
Side view of laptop with e-mail interface on blurry background. Email marketing concept.
Email Marketing can work!
Reach.
Email can help you reach a mass amount of customers. Calling all your customers takes time. Email: one click and it’s out the door to everyone.
This form of marketing is affordable. Traditional marketing like TV ads can be costly. If you are a small business, those ideas are out the door. For instance, if you have a smaller budget set aside, an email marketing plan could be a game changer. So, a small business can thrive with the right email marketing strategy!
On the other hand, email marketing is a numbers game. That is to say, like anything there are always pros and cons. Any form of marketing though, may take a little while to become fruitful. Patience is necessary when applying any marketing strategy.
However, it’s still one of the top forms of communication. All businesses should have an email marketing plan in place, and if you don’t, give us a call.
77 Design Co logo
Analyze. Create. Achieve.

What Kinds of Content?

What kinds of content do you use to market your brand?

What is Content?

First, let’s discuss content quickly. Content is typically all that you see. Words, graphics, photos, videos, charts, and other advertisements. Subsequently, this is what attracts or deters customers.

We’ve done exhaustive research in attempts to find the best types of content. As a result, we CONSTANTLY find articles for social media or web design that say, “create great content, create great content, create great content.” Well, duh! So, how do we create great content? What makes “great content?”

Image of scrabble pieces spelling marketing.

Ideas

Here’s a few ways we (as your marketing firm) or even you, the business owner, can “create great content.” Think of it as a way for your company to speak.

  • Be an expert. For example, anything you post or create for your business, make it known you are the expert(s) in that field. As a result, this will build credibility and trust. Don’t get too wrapped up in industry terminology, jargon, or acronyms. The reason for this is because those outside of your field may become confused. Be clear and concise.
  • Be educational. Teach prospective customers something new and exciting about your business. Post a tip. Add a story about a problem that you fixed. Even more, be a help to someone.
  • Answer a frequent question. Every business gets bombed with similar questions. “What’s the price, why is it so much?” or “You mean I need a new one, why?” are examples of pretty standard questions business owners are asked daily. Therefore, take a few frequent questions and share those answers!
  • Positivity and/or humor. Create a funny ad. Write a hilarious story about something that happened to you or your team. A positive quote every now and again can help boost social media interest. As a result, using humor and positivity can increase interest in what you have to say. Above all, be professional.
What Does All This Do?

In conclusion, content is what drives marketing and advertising. If you don’t have great things to say or share, who’s going to care?

A brochure needs to contain information and images that separates you from competition. Social media posts should give your company character. A website must stand out and show customers WHY you are different.

In summary, content fuels how your business is perceived. As a result, this can be the difference between getting the phone to ring…or not. Therefore, go forth and “create great content.”

77 Design Co logo

Analyze. Create. Achieve.