77 Design Co. is a pittsburgh AI Marketing agency helping small businesses show up where people are actually looking today:
Google, featured answers, and AI-powered search tools like ChatGPT.
We’ve been designing for attention since the early 2000s, long before “digital-first” was a thing.
77 Design Co. is a Pittsburgh AI marketing agency helping small businesses show up on Google, in AI-generated answers, and across the tools your customers use to find businesses today.
Designing for attention has been our focus since the early 2000s. Starting with newspaper ads on Pittsburgh’s Southside, we moved through websites, search, and social media. Today our work is centered on AI marketing for local businesses ready to futureproof their visibility in 2025 and beyond.
Get a Free AI Visibility Audit.
Generative Engine Optimization (GEO)
We optimize your website and content so AI systems can confidently understand, reference, and recommend your business in generated answers. This includes: Clear entity definition (who you are, what you do) Structured, AI-readable content Authority signals across platforms
Answer Engine Optimization (AEO)
We structure your content to become the direct answer to real questions people ask in search, voice assistants, and AI tools. This includes: Question-driven content Featured snippet optimization FAQ and schema strategy
Websites Built for AI Visibility
Your website is the foundation of everything. We build and refine sites that are: Fast, clear, and semantically structured Written for humans and machines Designed to surface answers not bury them
Social Media (as Authority Signals)
Social media supports GEO by reinforcing brand clarity and credibility across platforms. We focus on: Consistent messaging, Reinforcing expertise, Strengthening brand recognition for AI systems
Everything Your Business Needs to Get Found
People do not just search anymore. They ask questions, talk to AI tools, and expect instant, trustworthy answers. If your business is not structured to show up in those answers, you are being passed over for a competitor who is.
We help you fix that.
We didn’t jump on AI because it’s a trend. Attention moved there, and we followed it.
- Early 2000s: Newspaper advertising creative
- 2010s: Websites, search, SEO/SEA, social, and content
- Today: AI-generated answers and zero-click results
Over two decades of adapting to how people find information means our clients are never behind the curve.
Generative Engine Optimization (GEO)
GEO is the process of making your business easy for AI systems to understand, trust, and recommend. Tools like ChatGPT, Google AI Overviews, and Perplexity pull from websites that are clearly structured and authoritative. We optimize your content, your entity definition, and your authority signals so your business gets included in those results.
Answer Engine Optimization
AEO focuses on getting your business into featured answers, voice search results, and the direct responses AI tools give when someone asks a question. We build question-driven content and FAQ strategy that positions your business as the answer, not just a result.
Websites Built for AI Visibility
Your website is the foundation everything else depends on. We build and improve sites that are fast, semantically structured, and written in a way that both humans and AI systems can understand clearly.
Social Media as an Authority Signal
Consistent, well-structured social media tells AI systems that your business is active, credible, and relevant. We manage your presence across platforms to reinforce your expertise and strengthen your visibility in AI-driven search.
Two Decades of Knowing Where Attention Goes
We started on Pittsburgh’s Southside designing print ads. We learned early that clarity wins, whether on a newspaper page or an AI-generated answer. That same principle has guided everything we have done since.
If you are not sure how your business appears in AI search results right now, we can show you. We offer a free GEO and AEO visibility audit for small businesses in the Pittsburgh region.
Let’s Work Together
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If you’re not sure how your business appears in AI search results, we can show you. Get a GEO / AEO Visibility Audit