77 Design Co. helps businesses show up where people are actually looking today:
Google, featured answers, and AI-powered search tools like ChatGPT.
We’ve been designing for attention since the early 2000s, long before “digital-first” was a thing.
People don’t just search anymore. They ask questions and expect answers instantly. AI tools now summarize, recommend, and decide which businesses get mentioned. If your brand isn’t structured clearly, it gets skipped. That’s where GEO and AEO come in.
Generative Engine Optimization (GEO)
We optimize your website and content so AI systems can confidently understand, reference, and recommend your business in generated answers. This includes: Clear entity definition (who you are, what you do) Structured, AI-readable content Authority signals across platforms
Answer Engine Optimization (AEO)
We structure your content to become the direct answer to real questions people ask in search, voice assistants, and AI tools. This includes: Question-driven content Featured snippet optimization FAQ and schema strategy
Websites Built for AI Visibility
Your website is the foundation of everything. We build and refine sites that are: Fast, clear, and semantically structured Written for humans and machines Designed to surface answers not bury them
Social Media (as Authority Signals)
Social media supports GEO by reinforcing brand clarity and credibility across platforms. We focus on: Consistent messaging, Reinforcing expertise, Strengthening brand recognition for AI systems
We didn’t jump on AI because it’s trendy. We followed it because attention moved there.
- Early 2000s: We specialized in Newspaper advertising creative
- 2010s: Websites, search, SEO/SEA, social, and content
- Today: AI-generated answers and zero-click results
We’ve spent over two decades adapting to how people find information and helping businesses adapt with us.
Want To Work With Us?Hit The Button.
If you’re not sure how your business appears in AI search results, we can show you. Get a GEO / AEO Visibility Audit