77 Design Co. is a full-service marketing and design agency based in Murrysville, Pennsylvania, serving small businesses across the Pittsburgh region and Western PA.
We were founded in the early 2000s by Rob Hoffman, a Pittsburgh native with over two decades of experience helping businesses get noticed. We started designing newspaper ads at a time when a great headline and a clean layout could make or break a campaign. That experience shaped everything that came after.
Print taught us how people scan and decide in seconds. Search taught us how people ask questions. AI is teaching us how answers get chosen. We have paid attention through every shift and helped our clients do the same.
From Headlines to Answers
A great newspaper headline had one job: stop the reader, say something clear, say it fast. That same discipline applies today, only now the headline might be a featured snippet, a voice search answer, or a line in an AI-generated summary. If your message is not clear, structured, and trustworthy, it does not get chosen. That is the standard we hold ourselves and our clients to.
Why GEO and AEO Are the Natural Next Step
Getting found in AI search is not about chasing the latest trend. It rewards the same things great marketing always has: being clear, being credible, and building trust over time. We are designers and marketers who have been through multiple shifts in how people find and choose businesses online. Platforms change. Technology changes. The principles behind good communication do not. That is what we build our strategies on.
What Makes Us Different
Most agencies are just now catching up to AI marketing. We have been studying how information gets found and how businesses get recommended for over two decades, long before social media existed. That depth of experience means we do not guess. We build strategies grounded in what actually works.
Who We Work With
We work best with small and mid-sized businesses, service-based brands, and local organizations that know they need to prepare for AI-driven search but want a partner who will explain it clearly and execute it properly. If you are based in Pittsburgh, Western PA, or the surrounding region, we would love to talk.
Rob Hoffman
Rob Hoffman founded 77 Design Co. in the early 2000s after years of designing advertising creative on Pittsburgh’s Southside. Over the past two decades, he has guided the agency through every major shift in how people find and connect with businesses, from print to web, from SEO to AI-powered search. His approach has always been the same: follow where attention goes and help businesses get there first.
Rob is a father of four, a proud Western PA local, and genuinely passionate about helping small businesses compete and grow. At 77 Design Co., that means building something that is not just current but built to keep evolving.
Based in Murrysville, PA. Serving Pittsburgh and Western Pennsylvania.