77 Design Co. is a full-service marketing agency for small businesses in Pittsburgh and Western Pennsylvania. We combine traditional creative expertise with AI-forward strategy to help your business get found by the people who are looking for exactly what you offer.
01.AI Optimization
AI search works differently from traditional search, and most small business websites aren’t yet set up to be found by it. It comes down to one thing: their content isn’t structured in the way AI systems read, rank, and trust information.
We fix that with a two-part approach. Generative Engine Optimization (GEO) ensures AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand your business clearly enough to recommend it. Answer Engine Optimization (AEO) structures your content so it becomes the direct answer when someone asks a question your business can solve.
Every AI optimization engagement starts with a visibility audit so you can see exactly where you stand before we start.
02.Web Development
Your website is the foundation of everything. It needs to be fast, clearly written, and built in a way that both humans and search engines understand immediately. We design and build websites for small businesses that are structured for AI visibility from the ground up, not as an afterthought.
Whether you need a new site or want to improve what you have, we build with performance and discoverability at the center of every decision.
03.Social Media Management
Social media is not just about followers anymore. Consistent, well-structured content across your platforms reinforces your brand credibility and sends authority signals that AI systems use when deciding which businesses to reference and recommend.
We handle strategy, content, scheduling, and community management across all major platforms so your brand stays active and consistent without taking over your day.
04.Content Creation
Content is how AI systems decide who knows what they are talking about. Blogs, web copy, email campaigns, and long-form articles written to answer the real questions your customers are asking, in a voice that sounds like you, structured in a way that earns visibility across both traditional search and AI-generated answers.
We handle the strategy, the writing, and the optimization so you do not have to.
05.Graphic Design & Print
Strong visual identity matters whether someone finds you through AI search or walks into your store. We create logos, brand systems, brochures, signage, and trade show materials that carry your brand consistently from screen to print.
We have been designing for print since the early 2000s. We know how to make it look sharp and work hard.
06.Video & Photo
People choose businesses they can see. Professional photography and video production for small businesses who need to show what makes them worth choosing. From product photography to brand story videos to short-form social content, we capture the work and the people behind it.
We will show you exactly how your business appears in AI search results today and what it would take to improve it.