What are some benefits to blogging? You undoubtedly hear this all the time from marketers, “you should blog for your business.” Well, there’s good reasons for it!
By all means, don’t just take our word for it. Look it up for yourself. Here is an article from The Atlantic that discusses blogs and blogging in more depth and what it is: https://www.theatlantic.com/magazine/archive/2008/11/why-i-blog/307060/
Certainly, a blog should be used accordingly. It is a way to communicate to your legion of customers. Don’t have a legion of customers? Start blogging. Blogs are a great way to build a following.
Some reasons why to blog:
First, it WILL help your business. Blogs need to be consistent though. They need to be written and posted consistently. Create a calendar. Whether that is day to day or month to month. Be consistent in writing and posting blogs.
One of the first reasons is that a well written and informative blog will help your business tell a story. Telling stories is everything in marketing. Any marketer will tell you that. It is a means to explain what you do. You’ll be able to write about how something is made. Share stories of your team. Hell, detail the history of your company if it’s interesting. The possibilities are endless. Go weave a story, or hire someone to write it.
Also, some benefits to blogging additionally include adding a little creativity. Photographs, designs, and/or videos always catch the eye. A bit of creativity can go a long way. Want your audience to continue reading? Break it up with imagery. As we’ve stated in the past, a readers eyes will always go to an image faster than just text.
For example, next time you catch yourself reading an article or blog make a note to yourself how it is broken up by one of the above. Further, while writing your own blog think of ways to bring in creative images or graphics to make the point.
Lastly, let’s briefly discuss SEO. If done correctly blogs will help Search Engine Optimization (SEO) for your website. In short, this means increased Google rankings. This section could go on for pages explaining how, so we will keep it short.
Focus on using keywords. Do your research to find the best keywords. Add alt text to the images you post. Size or compress these images accordingly. This will help the speed and loading times. Utilize headings in your blog posts. Write a meta description for the post. The list goes on and on for what Google is looking for. Accurately following these guidelines though will reward your site/blog post.
Most importantly, write a well thought out and planned blog. It’s better to pass along great content and info than worry too much about the SEO side of things. So, there you have it…start a blog today!
Analyze. Create. Achieve.