Marketing success stories. How about some optimism? Because racial tensions, increased Covid cases, stupid politics, government mandates, business closures, riots, and everything else in the news is usually bad. So, let’s talk positivity.
In this uncertain and crippled economic climate, some businesses have managed success. Despite the difficulties now your business needs to stay relevant. Marketing does that! On a micro level, a few places locally have seen an uptick in business due to continued marketing. We’ll share a few stories with you this week.
One of the marketing success stories we’ll share is a local brewery. As a result of a social media training program, this local brewery is seeing a surge in engagement. Consequently, this has improved sales.
Customers consistently come in and say, “Hey, we follow you on Facebook.” Likewise, they’ll hear “we love your Facebook videos” or share similar comments. Awesome! We love to hear it!
Brewery: We were never open to retail before. Recently, we opened a pop up beer garden and we went from 0% retail to selling about the same as wholesale. Our business is selling more merchandise too. Social media is keeping us going. For instance, our engagement is now between 800-1200 per post versus the 60-200 we’d get before. That’s a big increase! It’s growing daily too. Likes and shares have increased as well. This varies post to post.
Another success we’ve seen is brand awareness. Most people didn’t know about us before. As a result of our consistent social media posting many people tell us they know all about our beers now. Facebook and Instagram are really helping. We’re more informed and educated about what we are doing now. http://www.sobbrews.com
Food is essential. We all know that. Everyone needs food to survive. A local food service company that we work with has taken the pitfalls of this pandemic and turned it into a way to increase business while also taking better care of their customers. They have utilized their customizable food packages to ensure the safety of their customers simultaneously. How? Offer great food, have it delivered, and never leave home for it.
Food Service Company: Our current success directly correlates with our social media program. Before the pandemic we did our best, but now its more tightened. Our pages are fun AND informative now. Creative photos and videos help tremendously. New likes and shares are common on a daily basis.
Messages come in multiple times daily. It’s sometimes overwhelming how many we get. Existing customers want to order more food. New customers want to learn more about our products.
Facebook and Instagram have been huge. Sales have increased 50-60% over last year. That’s the trend so far, though it may be higher by years end. That has translated into a massive increase in revenue, but we’d rather not state an exact dollar amount. https://proniosfoods.com
We won’t get too deep into this marketing success story, but a few parishes in the local area that we work with have also seen improvements. Pre COVID numbers had increased giving, but more importantly to them, more member engagement.
These churches wanted ways of reaching their parishioners better to pass along the Word of God and they’ve been utilizing social media and user friendly website updates to do that. Email marketing (or as one church official says, “email evangelization”) has helped them reach those who cannot attend masses. It has also kept their parishes up to date on all the happenings. All of these are great ways to spread their message and stay in front of their beloved members.
If you need marketing help, drop us a line. We’ll help any way we can. https://77designco.com
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