Is your company blogging? Why not? There are many reasons why adding a consistent blog to your marketing arsenal will eventually benefit your business. It won’t be instant. Basically, it will take a little time to get results. Much like most marketing efforts, you have to build it. It also takes a lot of work, discipline, and know-how to effectively blog. We’ll cover that in this article…so read on!
It Starts With an Idea!
By all means, we’ll openly admit at times it’s difficult to come up with blog topic ideas. Thankfully though, you have us here to help! 🙂 However, blogging ideas can come from anywhere!
- An employee may have a milestone year coming up. Blog.
- New product or service offer? That’s a blog.
- Something change drastically in your industry? Yep. That can also be a blog.
- Holidays are coming up quickly. Perhaps your company donates time or money to an organization. Let your customers know. Blog! Not only does that show you are a caring company, but it’s also a feel good story people love to see. It raises awareness too. Just don’t brag, but show you care.
- Your company can do blog videos. Or, post photos and write about them.
We had clients a few years ago that decided to start their own blog. This was after we trained them on best blogging practices. At this point, they had everything they needed. Likewise, they also had a fantastic idea to start out with. The husband/wife team were going to use their dog as the blogger. Super idea! In any case, let’s call him Rover.
Rover was to write industry specific consistent blogs and get photos of himself at the computer each time. It was a cute. This was a fabulous idea and would really resonate with people. We will have to check in with them to see how this series is going.
At any rate, start jotting ideas down now for blogs. Keep a list. Every time a new idea comes to mind document it.
In order to have effective blogs, you have to know how to make them work. The idea surely helps, especially if it’s a good topic or strategy. While this may be true, it’s also true that you should know what you are doing. This includes writing skills, punctuation, as well as effective SEO and readability.
Setting up your blogs to be SEO friendly is often a task in and of itself. Images need to be sized properly. The length of the blog matters. Keyphrases and meta descriptions should be added. Internal and external links also matter.
It often takes a lot of trial and error to create SEO ready and readable blogs. If you are using WordPress as your website, the little green smiley faces can either be your friends…or worst enemies when red. Unsure of what this means or how to ensure your blogs reach their maximum capability? Drop us an email, call, or message here for a free blogging consultation or training: https://77designco.com/contact-us-2/
Why Blog? What Does it Help?
So, let’s get to the question “why blog?” As with any of our social media posts or blogs, we’ll provide additional resources here: https://www.forbes.com/sites/forbesbusinesscouncil/2021/04/28/eight-reasons-blogging-is-a-worthwhile-investment-for-businesses/?sh=14219a6b4bdc
You don’t have to just take our word or it. Read the above Forbes article on just how important it can be for your business. Other ways blogs help include, increased web traffic, increased social media engagement, reaching new potential customers, and of course providing useful information about your company or industry.
They also make you an expert authority on certain subjects. This is true especially if others in your field aren’t sharing relevant information and solutions. Blogging is an excellent addition to a marketing plan and is inexpensive versus some other strategies.
Pitfalls & Difficulties.
Everything in life has some difficulties to deal with. Good blogging is no different. Here we will list some of them:
They can (but not always) take a long time to write and review.
Blogging requires know-how to be effective. Some expertise is required. At minimum, at least a training course should be taken.
A good blogger should have some writing experience. For example, nothing is more unprofessional than reading an improperly spaced, misspelled, or poorly written article. It’s bad business. Creativity, and imagination also go a long way.
Hiring a marketing team or blogger costs money. Nothing is free. You will pay for what you get. Some writers can be inexpensive. In any case, be sure to check those credentials and previous bodies of work. Other writers can be expensive. Some charge middle rates. Depending on how many blogs per month you want, it can add up. According to HubSpot https://blog.hubspot.com/marketing/blogging-frequency-benchmarks you should blog 1-2 times per week. Other sources claim roughly the same. However, that’s not to say your company shouldn’t blog at least monthly or bi-monthly. You can still reap the benefits of a consistent monthly blog.
Wrapping it Up.
“Is your company blogging? Why not?” is written to get your juices flowing if you are on the fence about setting up a company blog. We are “pro-blog” here at 77. The benefits outweigh the drawbacks. If you want your company found it’s a great strategy to implement. So, if this is something on your radar but you need help, let us know! We’ll help guide your business to success.