Way back in 2020, you may have believed 2021 was the year everything got back to normal. That is to say, many people thought by simply changing the calendar, everything would magically get better. Nope.
To clarify, we are optimists here at 77. We think 2021 will be a better year. Seriously, we do. However, there are still going to be issues to deal with that we’ve had in 2020, maybe even more so in 2021.
What To Look Forward To
With politicians out there using terms like “new normal,” it’s clear nobody has any plans for this stupid pandemic and state (or federal) mandates to go away anytime soon. Whether you believe government is helping, or you believe government is overreaching, it’s evident that business won’t be business as usual. Disagree? We’d love to hear your argument.
People will still be working (IF they are still working) from home. Business offices and storefronts will still be shut down. Permanent closures will continue to occur. Mandates will still be for certain levels of occupancy. Meetings will still be mostly virtual. Keeping your business open and profitable will still be arduous.
Marketing For 2021
Meanwhile, the last line above is perhaps the most important to you if you are reading this. What can you do?
Firstly, if your business has a website some updates to it can help. If there isn’t a website, get one!
People are searching the Internet daily for what you do. Will they find you? What will they get when they do find your business? Updating the website consistently is key to Google. Having a few interesting, fun, or helpful things added to the website can and will be the difference in them contacting you, or not.
A few of these additions can go a long way. Adding something like games, quizzes, polls, new images, new bios, videos, and more will take that stale website and freshen it up. Updating the content and keywords helps too. Likewise, you can start a blog on the website. Share info and upgrade the site often.
In addition to the website you will need to be social. Statistics are all over the place. However, one thing is certain…social media use is WAY up. Way back in 2020, social media really started to jump up. No matter where you look for solid statistical resources it is plain to see companies are increasing social media marketing due to increased usage. Over 50% of the world now uses social media.
Utilize this. Create brand exposure for your business. Generate leads from it. Drive traffic to your website and do what you can to boost sales.
Make your social presence fun. People and customers in particular want fun, especially now. Same as above, create polls, fun and professional photos/videos, or games. Heck, create some informative (or humorous) statistics (above) of your industry and share away.
Need more help? Other questions on what your business can do? Our FREE marketing consultation is offered to any business looking to get on the right track. https://77designco.com/services-2/
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