Spring Cleaning Your Business Marketing

Spring Cleaning Your Business Marketing focuses on how to clean up your business marketing to make it more efficient. Spring is here! Usually this means more cleaning and getting rid of some unwanted items. For the most part, this is also applicable for a business.

Spring cleaning your business marketing. An image of the 77 Design Co gray and orange business card and notepad along with a yellow and green sponge.
Spring Cleaning Your Business Marketing

If you want to make the most of your marketing, occasionally you need to do a little clean up. Likewise, you’ll have to consistently monitor all of it. Think of it as caring for a pet. Websites, social media, printed materials, and even your company image should be reviewed yearly. Yearly isn’t that bad! Not quite as much as pet care.

A little cleaning or updating is likely necessary. This keeps things fresh. So, let’s get into Spring Cleaning Your Business Marketing a little deeper.

Website Updates

You have a business website. Maybe it’s new or just a few years old. No need to make drastic changes. You like what you have. Ok, great! As much as you are happy with it, there’s always ways to improve!

Therefore, small changes can make a BIG difference. If there isn’t anybody updating the site regularly, plug-ins probably are out of date. New keywords can be added. You can update the images on it. Add new employee bio’s or products. Additionally, what about revising the menu and content? Taking time for these changes will keep it fresh and Google happy. However, there’s also a lot more to it than can be thoroughly explained here.

Spring Cleaning Your Business Marketing. Computer keyboard photograph
Social, Social, Social

Further, let’s get into social media. This type of marketing typically can be fruitful. That is to say, IF it’s being used properly and consistently.

Time to spring clean. For example, ask yourself, “when is the last time you invited new contacts to follow or like your page?” Have you acquired any new products or equipment? Heck, when is the last time you even posted to the page? By the same token, it’s time to clean these social media pages up. Below is a list of new and improved items you can start doing on Facebook, LinkedIn, Instagram, or whatever pages you have:

  • New photography
  • Add videos
  • Update any new services or products
  • Do a “History of your company” post or series
  • Highlight wonderful recent projects
  • Employee bios
  • Spotlight new or long time customers. The list can go on…

In fact, the uses for social media are endless. Perhaps we will create a future blog on this topic alone.


Finally, along with the above mentioned, analyze what worked in the last year. At this point you can figure out where leads, messages, and calls came from.

Perhaps you are just looking to create brand recognition. Just being visible and not intentionally seeking out leads is fine too. For example, during the pandemic you just wanted your company to be helpful. Admirable. Many company’s did just that.

If leads and referrals are what you want though, time to clean. Subsequently, whatever isn’t working you may want to drop. Or, at least change. Some marketing avenues don’t work for all. Print direct mail may be better for a home improvement company than, say, a niche manufacturer. Likewise, social media may produce more for a restaurant than an auto repair shop. Drop the useless marketing or make some necessary changes after trying a while.

All of this is sort of like cleaning out the gutters. It doesn’t happen often. But, when it does things flow much smoother.

Spring Cleaning Your Business Marketing. 77 Design Co Logo Image

Analyze. Create. Achieve.

Nothing To Do With Business

Nothing To Do With Business is an article different from any of our other blogs. We’ve been writing marketing blogs (hopefully insightful ones) for years now. Additionally, almost every blog we’ve done centers around better marketing and business.

So, we’ve decided to change it up this time around. At any rate, with baseball season (hopefully) around the corner, we’ve decided to do a baseball card style info blog. As a result, we’ll have a little fun with this particular article and share a few fun facts about the characters of 77 Design Co.

Nothing To Do With Business. An image of the orange and gray 77 Design Co business cards on a textured orange background.
Rob Hoffman-Founder/Owner

Position: Head coffee maker

Bats: Doesn’t

Throws: Left

Wins: Some

Losses: Some

Competitiveness level: Not

Western Astrological Sign: Leo, the Lion

Chinese Astrological Sign: Snake

Favorite food: Yes, all of the foods

Favorite drink: Coffee, followed by whiskey

Favorite movie: Back to the Future or Ghostbusters. (Note: TV and movies aren’t a real big deal. He tends to read more or do something else)

Favorite movie genre: Comedies, thrillers, or crime

Favorite TV series: Whatever series he is binge watching at the time. He usually reads over TV or watches how to YouTube videos

Favorite actor/actress: None

Favorite album: Dark Side of the Moon by Pink Floyd or Abbey Road by the Beatles

Hobbies/Interests: Playing music/guitar, writing music, recording music, shooting, antiques, and refinishing old furniture

Favorite sport: Doesn’t care, may watch some college football

Office pet(s): Elsa (cat,) Starla (cat,) and Molly (dog)

Dislikes: Red Hot Chili Peppers

Bobby Drakulic-Co Owner

Position: 3rd Base

Bats: Right and Left (ambidextrous)

Throws: Right

Wins: As much as possible

Losses: As least as possible

Competitiveness level: Ultra high

Western Astrological Sign: Aries, the Ram

Chinese Astrological Sign: Dragon

Favorite food: Crab legs

Favorite drink: Coors Original or Jefferson’s Bourbon (depending on the mood)

Favorite movie: Empire Strikes Back

Favorite movie genre: Spaghetti westerns or sci-fi (depending on the mood)

Favorite TV series: Cheers

Favorite actor/actress: Clint Eastwood

Favorite album: L.A. Woman by the Doors

Hobbies/Interests: Fishing/hunting, martial arts, watching Red Sox baseball, Corvettes & muscle cars, relaxing, gardening, art, and playing catch or coaching baseball with his son

Favorite sport: Baseball and martial arts

Office pet(s): Voodoo (lab/Pitt Bull mix) and Maya (Bearded Dragon)

Dislikes: Pretentious people, mushrooms, the Yankees, and Tom Brady

Nothing to do with business. 77 Design Co gray and orange logo

We hope you enjoyed this goofy blog, Nothing To Do With Business. After all, fun and humor is a major part of our personalities. Even though it’s important to talk business, its also important have fun too. Additionally, we’d love to see your comments or thoughts. At last, if you don’t enjoy what you do…why do it?

Analyze. Create. Achieve.