Spring Cleaning Your Business Marketing focuses on how to clean up your business marketing to make it more efficient. Spring is here! Usually this means more cleaning and getting rid of some unwanted items. For the most part, this is also applicable for a business.
If you want to make the most of your marketing, occasionally you need to do a little clean up. Likewise, you’ll have to consistently monitor all of it. Think of it as caring for a pet. Websites, social media, printed materials, and even your company image should be reviewed yearly. Yearly isn’t that bad! Not quite as much as pet care.
A little cleaning or updating is likely necessary. This keeps things fresh. So, let’s get into Spring Cleaning Your Business Marketing a little deeper.
You have a business website. Maybe it’s new or just a few years old. No need to make drastic changes. You like what you have. Ok, great! As much as you are happy with it, there’s always ways to improve!
Therefore, small changes can make a BIG difference. If there isn’t anybody updating the site regularly, plug-ins probably are out of date. New keywords can be added. You can update the images on it. Add new employee bio’s or products. Additionally, what about revising the menu and content? Taking time for these changes will keep it fresh and Google happy. However, there’s also a lot more to it than can be thoroughly explained here.
Social, Social, Social
Further, let’s get into social media. This type of marketing typically can be fruitful. That is to say, IF it’s being used properly and consistently.
Time to spring clean. For example, ask yourself, “when is the last time you invited new contacts to follow or like your page?” Have you acquired any new products or equipment? Heck, when is the last time you even posted to the page? By the same token, it’s time to clean these social media pages up. Below is a list of new and improved items you can start doing on Facebook, LinkedIn, Instagram, or whatever pages you have:
- New photography
- Add videos
- Update any new services or products
- Do a “History of your company” post or series
- Highlight wonderful recent projects
- Employee bios
- Spotlight new or long time customers. The list can go on…
In fact, the uses for social media are endless. Perhaps we will create a future blog on this topic alone.
Finally, along with the above mentioned, analyze what worked in the last year. At this point you can figure out where leads, messages, and calls came from.
Perhaps you are just looking to create brand recognition. Just being visible and not intentionally seeking out leads is fine too. For example, during the pandemic you just wanted your company to be helpful. Admirable. Many company’s did just that.
If leads and referrals are what you want though, time to clean. Subsequently, whatever isn’t working you may want to drop. Or, at least change. Some marketing avenues don’t work for all. Print direct mail may be better for a home improvement company than, say, a niche manufacturer. Likewise, social media may produce more for a restaurant than an auto repair shop. Drop the useless marketing or make some necessary changes after trying a while.
All of this is sort of like cleaning out the gutters. It doesn’t happen often. But, when it does things flow much smoother.
Analyze. Create. Achieve.