Memorial Day is a time of reflection. A time that we all remember those that gave the ultimate sacrifice for us.
Despite the divisive political views in our country, Memorial Day serves as a day of coming together. Take a few moments this Memorial Day to pray for, or acknowledge (however you want) the men and women who currently serve and those that lost their lives or suffered tragic injuries, protecting our freedoms. Our world would most certainly would be a different place without them.
Marketing, and specifically content marketing, requires a little outside the box thinking. A little creativity can go a long way. Applying some important artistic techniques to your marketing materials and online presence can really make your business stand out.
Here are a few compositional elements that can add an aesthetic look to your marketing products. As a result, you can learn to train a customers’ eye towards what you want them to see.
*Line– lines can be a powerful tool in design and art. If used correctly they can guide a persons eyes towards something. Maybe its an offer or an image. Lines can also be simple or complex in creating borders. However, if they are used incorrectly they can look messy. Use your best judgement.
*Shape-shapes play an important role in logo design. Triangles have been used throughout the history of art. They have a significant role leading a viewer to a focus point. Triangles can be harmonious. For example, all sides connect to a point. This point can be used intentionally or subconsciously.
Circles and ovals create powerful logo designs. They also make for a specific singular observation. All sides spherically connect driving attention inward. Many famous works of art contain circular elements. In addition, circles balance and keep your undivided attention.
*Texture-Why not add a little texture? It helps create depth too. Texture creates a sense of touch. This makes a business card, brochure, or even web page really alluring. Not too much though, because you can draw too much attention to it. Furthermore, you can lose the message or offer you are presenting.
*Pattern-In addition to all of the above, pattern elements can be added. Patterns can be created by using texture, line, and shape. Patterns can also create any of the above.
There is way more that you can do artistically than could fit in this blog. However, hopefully this gives you or your team some ideas for creating new engaging marketing materials!
One of the things new business owners may struggle a little with is marketing. If you are a small business owner of 1 or 2 people, it’s probably not the easiest to self-promote. Self promotion is hard! However, it is a necessity. We want to help. For that reason (and many more) a few months back we have aligned ourselves with SCORE.
SCORE is the largest network of volunteer retired business professionals in the nation. The SCORE (Service Corps of Retired Executives) mentors help individuals and small businesses with free mentoring, workshops, and multiple resources. These individuals volunteer their time to help local small businesses grow and succeed. We are proud to be a part of this fantastic organization.
As a side note, did you know that Spike TV’s John Taffer of Bar Rescue partnered with SCORE?
If you are starting out, or even if you have been in business a few years, SCORE can help. For example, by pairing with a SCORE mentor, your business can gain access to valuable developmental resources and increase revenue. In short, the mentor(s) will be happy to guide you in the right direction.
Our role with SCORE
At 77 Design Co our goal is to help small business. Period. That is to say, we offer free consults and advice whenever possible. Building a brand from scratch takes a lot of consideration. It takes a lot of work, thought, and creativity too. This is one reason we created our full service marketing firm, because we want be of assistance to others. We want them to succeed. Hopefully, they’ll take our marketing advice and build something special.
Our role within SCORE is to serve as marketing consultants. 77 Design Co is still very much an active business, therefore mentoring clients isn’t something we can do for SCORE. However, we help with advising on social media strategies, evaluating new business plans, marketing ideas, and volunteering to present for workshops. This role is something that we take great pride in.
The SCORE workshops that we present are fun, engaging, and informative. We’ve taken into consideration that not everyone who attends may be as familiar with certain marketing aspects as others. Consequently, the presentations are structured to be easily understood by all. We talk about the simple basics. For instance, some of the topics discussed are:
Content/Technical Writing, and much more.
Furthermore, the presentations are meant to be informative and humorous. We like to have fun with them. We like to poke fun of ourselves too. So far, the responses we’ve got have been very positive.
In conclusion, if you own a business in Westmoreland County and interested in learning more about SCORE, or would like to attend a workshop feel free to contact SCORE at (724) 539-7505 or visit https://westmoreland.score.org.