Marketing, and specifically content marketing, requires a little outside the box thinking. A little creativity can go a long way. Applying some important artistic techniques to your marketing materials and online presence can really make your business stand out.
Here are a few compositional elements that can add an aesthetic look to your marketing products. As a result, you can learn to train a customers’ eye towards what you want them to see.
*Line– lines can be a powerful tool in design and art. If used correctly they can guide a persons eyes towards something. Maybe its an offer or an image. Lines can also be simple or complex in creating borders. However, if they are used incorrectly they can look messy. Use your best judgement.
*Shape-shapes play an important role in logo design. Triangles have been used throughout the history of art. They have a significant role leading a viewer to a focus point. Triangles can be harmonious. For example, all sides connect to a point. This point can be used intentionally or subconsciously.
Circles and ovals create powerful logo designs. They also make for a specific singular observation. All sides spherically connect driving attention inward. Many famous works of art contain circular elements. In addition, circles balance and keep your undivided attention.
*Texture-Why not add a little texture? It helps create depth too. Texture creates a sense of touch. This makes a business card, brochure, or even web page really alluring. Not too much though, because you can draw too much attention to it. Furthermore, you can lose the message or offer you are presenting.
*Pattern-In addition to all of the above, pattern elements can be added. Patterns can be created by using texture, line, and shape. Patterns can also create any of the above.
There is way more that you can do artistically than could fit in this blog. However, hopefully this gives you or your team some ideas for creating new engaging marketing materials!
Analyze. Create. Achieve.