Bad business, don’t do it! Don’t be that business owner others talk about…negatively.
by Email Marketing Girl.
We’re generally an upbeat, optimistic crew here at double 7’s, but sometimes we see (or unfortunately at times deal with) bad business. Focusing on the negative is NOT what we do. We help businesses get better through positive marketing tactics and reputation.
Oh, we’re sure you’ve seen it too!
We all know them. We’ve all dealt with them, bad business owners. Maybe they aren’t aware of it. Perhaps, inexperience leads them into making poor business decisions. Likewise, cash flow could be an issue.
There’s an array of situations that this topic could cover. However, we’ll just discuss a few things we have seen from our own marketing experiences. Consequently, we hope this blog will help SOMEONE out to avoid making bad business choices. Further, we also hope this will allow consumers (all of us) to be aware of what to look for.
Follow up! Communication is key!
First one I can think off the top of my head is not having a good lead system. Show up when you say you will. If someone calls you about an inquiry for your services, make sure you call them back! We all understand people are busy but you should reach out within 24 hours. A 24 hour response should be a maximum time frame. At least say, we have received your request. We are gathering some information and will reach out to you shortly.
Have a client meeting? Don’t show up late. I think that is pretty self explanatory, especially if this client is paying you money for your services.
Don’t bite off what you can’t chew. If someone wants a certain service that you don’t feel comfortable with doing, or you do not have the necessary resources for, make sure you are up front with the client. Either you lower your overall price or do not do that service. That is to say, refer them to someone who can. You do not want to put your name on subpar work.
Don’t overcharge or change pricing without first notifying your customer. Talk to them first about an unforeseen situation/cost on a project. This happened to one of us last year on a home project. Needless to say we were not thrilled with how it was handled. Subsequently, we reviewed this local business negatively on several platforms. They have yet to respond to the review, and did nothing to remedy the situation. Bad business, don’t do it!
There’s that word again, CONSISTENCY!
Make sure your brand is consistent. You need flyers, cards, emails, a website, brochures, etc., all branded with your logo and colors. Consistent brand identifiability is key. If this is something you do not have currently, find a print shop or marketing professional that can help you with this. Branding is huge!
Be social, NOT socially unacceptable!
Above all, behave on your social media channels. That is to say, don’t get involved in political debates, foul language, controversial topics, or bad mouth competition. Definitely don’t be posting drunken photos and videos while you are out. If your personal page can be tied to your business, make sure its also acceptable content. All of the above are things we’ve seen in the past by business owners, and recommend NOT DOING.
For example, post fun, informative, and creative information. Sure, everyone likes to have fun once in a while and this can add personality to you and your business. Most noteworthy, make sure what you share and post is clean and inoffensive.
Finally, online reviews. Reputation is everything in business. If you get a bad review on Yelp, or Google (to name a few) don’t ignore it. Respond kindly and accordingly. Explain a little about the situation and what you may have tried to do to right the wrong. DO NOT get mad and respond in anger. Be courteous in your response. Believe us when we say potential customers will see these reviews if they are thinking of using you, and many will appreciate your amiable response to the review.
Analyze. Create. Achieve.