Email marketing Girl here. Hola, and Happy New Year! How do you market your business with a small budget?
When you think of small budget, let’s start real small…like free. Therefore, what are some marketing tools that are free? Social media, email marketing, networking, blogging, webinars, ebooks, etc.
Numero uno. Social media.
If you are a business, you need social media. One of the first things people do when they research are Google and most likely Facebook. Depending on the company and demographic, it could be Twitter, Instagram, YouTube or some others. Be consistent on social media. Engage people on social media. Be proactive instead of just reactive on social media. By proactive, for example, I mean look for the audience you wish to make business with. Likewise, look up hashtags and follow those people who are liking or posting those awesome pictures you wish were your content. (Consequently, learn from those cool profiles).
Email marketing.
There are a bunch of free email marketing tools out there that can do some cool stuff. Most popular from my experience, would be Mailchimp. However, all you have to do is go back to your friend Google and type in free email marketing and do some research on what best fits your needs.
Networking.
I know, talking to people can be scary. That is to say, if you find yourself at a free marketing happy hour, talk the talk! Have your elevator pitch ready and go into it with a positive attitude. Even if you don’t get a sale or a client right there, you have planted a seed. Continue to follow up and make a relationship. Certainly, networking can be a powerful way to grow your company.
Blogging.
Like what I am doing now? Yep! Have a landscaping business? Blog about the newest trends you are seeing for the summer. What about some fun tips for your garden? I mean, that sounds interesting to me!
Free downloadable resources.
There is so much free stuff on the internet. If you don’t know much about SEO, download a free ebook about it or register for a one hour webinar on it. Likewise, it’s the same thing with literally anything marketing. Like I’ve said before, just Google.
There are a lot of free marketing things and resources you can get away with to start off your strategy. Have any questions? Reach out!
Analyze. Create. Achieve.
