Marketing Stats to Ponder

Marketing stats to ponder! Yes, we get it statistics can be boring unless you are a numbers type of person. As a creative marketing agency we are more about the visual and content stuff. However, statistics are important too. That’s the point of the blog this month.

We found these stats to be quite interesting https://www.marketingcharts.com/featured-112414 and if you own a business you may want to take a gander.

Marketing Stats to Ponder. Computer keyboard and shadows.

Typically we discuss things like image quality, design work, color, or the overall look and feel of websites and marketing materials. Branding itself is quite important. On the other hand stats tell their own story.

If you haven’t yet clicked the link above and are still reading we encourage you to do so. Obviously you have some interest in the subject. Although the article was from August 2020 many of these numbers we expect to be the same or higher rolling into 2021. Nevertheless we’ll break down a few things here.

Breaking it Down

Firstly, let’s tackle the “36% US ad spending” in local and regional markets. This is a significant number. Why? Because even large companies realize local and regional customers are a necessity. Belonging to a community and positioning your business locally can lead to huge gains. It will undoubtedly generate many leads as well. All of this of course is pending how you are marketing, what the good or service is, what marketing avenues are being used, and the story it is telling through its marketing strategy.

We’ve found through our work with several local companies that people want to know who the business is. They want to see the owners, employees, and products. Customers feel a connection when the content isn’t always sell sell sell. Custom videos and imagery are a few ways to connect locally. Written stories about these people and products/services also help. The companies we’ve been working with are seeing tremendous results too! If you’d like to know more or want to speak to them yourself just drop us a line. We’ll put you in touch.

Correspondingly, helping neighbors is more important now than in the pre-Corona days. Offering a quality service or product that people can trust and rely on locally are what many are looking for nowadays. If you are using a large national or international marketing firm, you may want to look locally. There are options 🙂 Some marketing stats to ponder!

Options for marketing. Orange 77 Design Co business card and shadow pointing to option button. Marketing stats to ponder.
Options.
Breaking Down More

Next, we have the 75% “using paid social” and display. Our take on this number is that it’s probably not 75%. It’s more likely that 75% said they would be using social. Does posting a few times every month or year count? How often would they be posting? What platforms are they using? What is the content? There are variables here. All of that makes a difference.

Absolutely social matters in todays marketing. And we love that 75% find it worthy to note. However, how it is done, the message being conveyed, and images or videos being used are going to determine its success. That is not to mention tags and times of day when posts are being made along with much more. All of this is relevant. Some more marketing stats to ponder!

Even More

Needless to say these statistics are very in depth. The source did a fantastic job laying out charts, graphs, and information to make them understandable.

Let’s scroll down more to the section “Coronavirus’ Growing Impact on Advertising Efforts.” Next we look at the second bullet point under Marketers. “Ad messages that address the coronavirus pandemic are resonating with consumers. Ace Metrix found that COVID-19 ads are scoring higher on Relevance (+18%), Likability (+11%) and Information (+12%) than the all-industry norm.”

This is important to remember. Not only are customers seemingly interested in corona messages but it also helps the relevance and likability. Sticking your head in the sand and not tackling important issues doesn’t help. Doing nothing is just as bad. With that being said, your business message should steer clear from controversial messages. If your business can help others through this pandemic mess marketing that message needs to be concise. Content is king. It’s super important how you present your company.

There’s a lot more marketing stats to ponder in the given link. As has been noted, take a look at them. See what you can do for your business.

Need more help? Other questions on what your business can do? Our FREE marketing consultation is offered to any business looking to get on the right track. https://77designco.com/services-2/

Analyze. Create. Achieve.

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Way Back in 2020

Way back in 2020, you may have believed 2021 was the year everything got back to normal. That is to say, many people thought by simply changing the calendar, everything would magically get better. Nope.

To clarify, we are optimists here at 77. We think 2021 will be a better year. Seriously, we do. However, there are still going to be issues to deal with that we’ve had in 2020, maybe even more so in 2021.

Way back in 2020. Scrabble pieces spelling New Year with a retro background.
What To Look Forward To

With politicians out there using terms like “new normal,” it’s clear nobody has any plans for this stupid pandemic and state (or federal) mandates to go away anytime soon. Whether you believe government is helping, or you believe government is overreaching, it’s evident that business won’t be business as usual. Disagree? We’d love to hear your argument.

People will still be working (IF they are still working) from home. Business offices and storefronts will still be shut down. Permanent closures will continue to occur. Mandates will still be for certain levels of occupancy. Meetings will still be mostly virtual. Keeping your business open and profitable will still be arduous.

Way back in 2020. Old white closed business building.
Way back in 2020. Closed red gas station.
Marketing For 2021

Meanwhile, the last line above is perhaps the most important to you if you are reading this. What can you do?

Firstly, if your business has a website some updates to it can help. If there isn’t a website, get one!

People are searching the Internet daily for what you do. Will they find you? What will they get when they do find your business? Updating the website consistently is key to Google. Having a few interesting, fun, or helpful things added to the website can and will be the difference in them contacting you, or not.

A few of these additions can go a long way. Adding something like games, quizzes, polls, new images, new bios, videos, and more will take that stale website and freshen it up. Updating the content and keywords helps too. Likewise, you can start a blog on the website. Share info and upgrade the site often.

Social Media

In addition to the website you will need to be social. Statistics are all over the place. However, one thing is certain…social media use is WAY up. Way back in 2020, social media really started to jump up. No matter where you look for solid statistical resources it is plain to see companies are increasing social media marketing due to increased usage. Over 50% of the world now uses social media.

Way back in 2020. Humorous orange and blue piechart on marketing.

Utilize this. Create brand exposure for your business. Generate leads from it. Drive traffic to your website and do what you can to boost sales.

Make your social presence fun. People and customers in particular want fun, especially now. Same as above, create polls, fun and professional photos/videos, or games. Heck, create some informative (or humorous) statistics (above) of your industry and share away.

Need more help? Other questions on what your business can do? Our FREE marketing consultation is offered to any business looking to get on the right track. https://77designco.com/services-2/

Analyze. Create. Achieve.

Holidays in 2020

Holidays in 2020. Have you ever thought we’d be in this position? No celebrating with extended family. Close your business. You can only have a certain amount of people to your home. No entry without a mask. Stay home.

As a result of the above state mandates, many will be having trouble celebrating anything this year. What has happened?! Where do we even live? It’s as if we are in an alternate universe. Our lives have changed dramatically since this time last year. Many lives will be impacted forever.

Some businesses are just barely getting by. Likewise, many others have suffered irreparable losses. Moreover, we haven’t even mentioned the other side affects of shutdowns. Increased drug and domestic abuse, homelessness, extensive unemployment rates, and maybe the worst of all…loss of trust. Not many trust in our government officials anymore. No matter who you support. Can you really say you trust them? We can’t. https://www.pewresearch.org/politics/2020/09/14/americans-views-of-government-low-trust-but-some-positive-performance-ratings/

As a result, we despise all of it! It’s no secret that we aren’t fans of business closures. In short, who really is?

Switching Gears

Meanwhile, let’s switch gears. This isn’t meant to be a complaint blog. Although we (77 Design Co) do not like the direction any of this has taken all of us we will still celebrate. So, let’s focus our energy towards the positives.

Image of a green and red Santa Clause Christmas Tree ornament. Holidays in 2020.

With Christmas, Hanukkah, and New Years upon us, good things will follow. So, holidays in 2020 will be different. No doubt. On the other hand how long can any of this continue?

We are natural optimists and believe most, if not all of this, will shake itself out soon. How soon? No idea. However, something has to come to a head soon because there won’t be any small business left if it doesn’t.

2021 brings us a new year and hopefully new beginnings. Let’s look at some of the positives of this year.

Positives

1.) We all got to spend more time with family. Hopefully that’s a good thing for you.

2.) Many businesses we know have adapted. Your business HAS TO pivot. Consequently this means marketing your company in different ways and operating in different ways. Unfortunately those that don’t may not make it.

3.) Most importantly, we all got a dose of reality this year. That is to say as bad as it was/is, we will learn from it. Getting punched in the face SUCKS! With roughly 25-30 years experience in martial arts, I know this firsthand.

However, when you get hit, you learn how to avoid it. You learn how to adapt. This is what we are hoping many learn from this. Don’t let your business be vulnerable. Don’t allow your life to be vulnerable. Preparation is key.

In conclusion, go celebrate the holidays. Moreover, enjoy the time off. Spend every chance soaking up the time with friends or family. Likewise, remember to be prepared and diligent. However, remember, nothing lasts forever.

Have a great Christmas, Hanukkah, and a happy New Years!

Orange 77 Design Co logo and Christmas tree. Holidays in 2020.
77 Design Co-helping all small business market themselves better.

If your business is suffering we are here to help. https://77designco.com/services-2/

Thanksgiving 2020

Thanksgiving 2020 will be unlike any our generation has experienced. With lockdowns and restrictions happening across the country, less people will be out. Many will head to the big stores if they do go shopping. Small business will need your help!

Marketing. White 77 Design Co logo

While some will be shut in avoiding family and friends for the holidays, it’s obviously important to think of those still working. Certainly we will be thankful first for the doctors, nurses, first responders and others that selflessly work through a pandemic.

On the other hand, we also need to think about small business owners. These are our friends, neighbors, and families who work independently.

Support Small When Possible

“Small Business Saturday” is coming up in a few days. We all need to consider spending a few extra dollars to support the small stores. When possible, think small instead of supporting large retail chains. On Black Friday, and this shopping weekend, millions will flock to the giant corporations. They will profit and most will still be around when this ends. That is not to say large corporations are bad. They are still necessary to supply jobs and products you may not be able to find elsewhere.

However, there will also be millions of small business owners that will need your help feeding their children, and keeping a roof over their heads. Thanksgiving 2020 will hit these small businesses hard.

Small business owners always have an uphill battle. Rents, insurances, supply costs, payrolls, and the cost of doing business are all difficult to deal with. The hours are grueling (we can attest to this,) there are financially difficult times (we can attest to this too,) and in today’s world it’s even harder for them to survive.

This Thanksgiving, take a moment to be thankful that in America we still have the ability to own our own business. That is, in many cases, the American dream. It’s also a big reason why so many have migrated here from around the world in the past.

Don’t Forget the Pie!

Also, check out this apple pie recipe we posted a few years ago from Holly! https://77designco.com/apple-pie-anyone-happy-thanksgiving-from-77/

Image of a fat turkey sleeping and Happy Thanksgiving message.

Happy Thanksgiving!

Analyze. Create. Achieve.

Things That Are Happening

Just a quick blog to discuss some things that are happening at double 7’s lately. Yes, we’ve made it through the worst part of the pandemic. Certainly, our hope is that your business is making it happen too! Most importantly though, we hope everyone is safe.

Come Together

It seems like some local business is slowly starting to come back to a little normalcy. Although, we’re not sure how long it will last. We’ll continue to hope for normalcy again though!

All of this craziness (protests, racism, rioting, police problems, government overreach, and stupid virus stuff) needs to stop. When are we going to come together as a society and simply focus on being unified?

All of us (in the U.S.) live in the greatest country in the world (despite what some may say) and we need to treat each other with respect and dignity. To sum up, that’s all we’ll say about any of that. So, go be good to one another. Period.

Things that are happening. White 77 Design Co logo
Treat each other well.
Things We Are Working On

Through the mess, 77 Design Co has managed to maintain consistent stability and even picked up a few new projects. Helping business is what we do, and our overall goal is to grow each company that we work with.

Some of the new things that are happening with 77 include:

* A new website for a health insurance agency.

* A new website for a local spa.

* Social media management for an RHVAC company.

* Product and commercial photography for a manufacturer.

* Likewise, possibly a new website for that same manufacturer.

* Video project for a local church organization.

* Print catalog design for another manufacturer.

And a few more projects in the works.

In other words, it’s been kind of busy lately. It excites us to see some business owners forging ahead with their marketing plans! Additionally, it also excites us to see some business closing in on normal operations.

These last six months have been trying for everyone, but there needs to be a point where you say “forget it, move ahead.” Or, your business could be shackled like in the below image.

Things that are happening. Design of a shackled man in a suit to a large weight.
Don’t shackle your business.

Need ideas on how to kick start your business? Our FREE marketing consultation is offered to any business looking to get on the right track. https://77designco.com/services-2/

77Design Co logo and business cards.

Analyze. Create. Achieve.

Marketing Success Stories

Marketing success stories. How about some optimism? Because racial tensions, increased Covid cases, stupid politics, government mandates, business closures, riots, and everything else in the news is usually bad. So, let’s talk positivity.

Marketing success stories. Marketing Scrabble tiles and a 77 Design Co business card.
Marketing helps!

In this uncertain and crippled economic climate, some businesses have managed success. Despite the difficulties now your business needs to stay relevant. Marketing does that! On a micro level, a few places locally have seen an uptick in business due to continued marketing. We’ll share a few stories with you this week.

Story 1

One of the marketing success stories we’ll share is a local brewery. As a result of a social media training program, this local brewery is seeing a surge in engagement. Consequently, this has improved sales.

Customers consistently come in and say, “Hey, we follow you on Facebook.” Likewise, they’ll hear “we love your Facebook videos” or share similar comments. Awesome! We love to hear it!

Brewery: We were never open to retail before. Recently, we opened a pop up beer garden and we went from 0% retail to selling about the same as wholesale. Our business is selling more merchandise too. Social media is keeping us going. For instance, our engagement is now between 800-1200 per post versus the 60-200 we’d get before. That’s a big increase! It’s growing daily too. Likes and shares have increased as well. This varies post to post.

Another success we’ve seen is brand awareness. Most people didn’t know about us before. As a result of our consistent social media posting many people tell us they know all about our beers now. Facebook and Instagram are really helping. We’re more informed and educated about what we are doing now. http://www.sobbrews.com

Marketing Success Stories. Dollar bills and coins laying on glass with the 77 Design Co business card.
Story 2

Food is essential. We all know that. Everyone needs food to survive. A local food service company that we work with has taken the pitfalls of this pandemic and turned it into a way to increase business while also taking better care of their customers. They have utilized their customizable food packages to ensure the safety of their customers simultaneously. How? Offer great food, have it delivered, and never leave home for it.

Marketing success stories. Sirloin beef tip roast photograph.

Food Service Company: Our current success directly correlates with our social media program. Before the pandemic we did our best, but now its more tightened. Our pages are fun AND informative now. Creative photos and videos help tremendously. New likes and shares are common on a daily basis.

Messages come in multiple times daily. It’s sometimes overwhelming how many we get. Existing customers want to order more food. New customers want to learn more about our products.

Facebook and Instagram have been huge. Sales have increased 50-60% over last year. That’s the trend so far, though it may be higher by years end. That has translated into a massive increase in revenue, but we’d rather not state an exact dollar amount. https://proniosfoods.com

Story 3

We won’t get too deep into this marketing success story, but a few parishes in the local area that we work with have also seen improvements. Pre COVID numbers had increased giving, but more importantly to them, more member engagement.

These churches wanted ways of reaching their parishioners better to pass along the Word of God and they’ve been utilizing social media and user friendly website updates to do that. Email marketing (or as one church official says, “email evangelization”) has helped them reach those who cannot attend masses. It has also kept their parishes up to date on all the happenings. All of these are great ways to spread their message and stay in front of their beloved members.

If you need marketing help, drop us a line. We’ll help any way we can. https://77designco.com

Analyze. Create. Achieve.

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