Winterize your business marketing? What does this even mean? As long as you read on, we’ll get to that.
October is here and for many businesses that means slower times are ahead. At least for industries like, landscaping, roofing, pool companies, and many more seasonal businesses the winter months are a blessing and a curse simultaneously. For example, the slow season gives owners an opportunity to catch up on things. On the other hand, it also means less income coming in. A blessing and a curse.
This is also the perfect time to plan ahead and properly prepare for next season. You can winterize your business marketing now. Think of it as adding insulation to a building to keep it warm in the colder months. There’s literally hundreds of marketing things you can do for your business at this point. So, what do you need to do?
No need to just believe us. We always back up our claims and advice. Check this SBA blog for more: https://www.sba.gov/blog/18-ideas-marketing-seasonal-business-season
When is the last time you looked over your website? Do you have someone managing it? Making regular changes to it? If the answer is no, why not? After all, you probably paid a decent amount of money and spent time getting it together. Make it work for you.
While you are getting some downtime during winter, a great idea also is to revamp that site. You don’t have to make massive swinging changes to it. You can and should add things like keywords, new content, updated images, or even include new services and products. Keeping up with the website will pay dividends in the long run. It’ll help SEO, offer customers a fresh look, and even build better brand recognition if you promote it properly.
While you were running around or buried IN your business during the busy months, that social media channel(s) probably sat idle. On the other hand, maybe you just sporadically posted during that time. Perhaps your social media was ignored completely. Time to get to work. Make your channels work for you.
Don’t think there’s any good content to post about in the off months? Wrong. Now is the time to set yourself up for next year. You can show new equipment. Make a video or photo post about how it works. Did you have a new employee this year that really killed it and worked hard? Share who that is or a little about what they do and who they are. Highlight some successful projects. Pass along industry news. Call up some customers (we’ll discuss more below) and showcase how you helped them. This list could go on eternally. Time to use social media to your advantage and build credibility for your business.
Reviews. Reviews. And More Reviews.
In addition to the few things above, you should check in with customers during the offseason. Find out how they like A, B, or C (whatever work you completed). Ask for reviews. Offer a discounted product or service. In addition, this keeps you top of mind. These reviews will most certainly help the brand with credibility and recognition. This is assuming you did good work for your customers. Finally, ask them to take a moment to review the business on social media and of course, Google.
Additionally, the downtime is the perfect time to alter or review any or all of the below:
Business cards. Redesign or reorder new ones.
Brochures, pamphlets, and other printed marketing materials. Create something new or reorder what you had from last season.
Email marketing. Hopefully you have a list of customers’ emails. If so, send them over an email or a few during the offseason keeping them up to date on your products and services.
Signs, yard signs, vehicle graphics. Are any of these looking worn out or old? Some fancy new stickers or signs will keep you looking professional and up to date.
Direct mail. In essence, if you haven’t tried direct mail, or worse failed with it…something just isn’t right. Get a creative graphic designer to help make a mail piece really pop. It will pay dividends.
Finally, is there anything we left out? By all means, we’d love to hear about what is successful for marketing your business. How do you winterize your business marketing?
Analyze. Create. Achieve.