What kinds of content do you use to market your brand?
What is Content?
First, let’s discuss content quickly. Content is typically all that you see. Words, graphics, photos, videos, charts, and other advertisements. Subsequently, this is what attracts or deters customers.
We’ve done exhaustive research in attempts to find the best types of content. As a result, we CONSTANTLY find articles for social media or web design that say, “create great content, create great content, create great content.” Well, duh! So, how do we create great content? What makes “great content?”
Here’s a few ways we (as your marketing firm) or even you, the business owner, can “create great content.” Think of it as a way for your company to speak.
- Be an expert. For example, anything you post or create for your business, make it known you are the expert(s) in that field. As a result, this will build credibility and trust. Don’t get too wrapped up in industry terminology, jargon, or acronyms. The reason for this is because those outside of your field may become confused. Be clear and concise.
- Be educational. Teach prospective customers something new and exciting about your business. Post a tip. Add a story about a problem that you fixed. Even more, be a help to someone.
- Answer a frequent question. Every business gets bombed with similar questions. “What’s the price, why is it so much?” or “You mean I need a new one, why?” are examples of pretty standard questions business owners are asked daily. Therefore, take a few frequent questions and share those answers!
- Positivity and/or humor. Create a funny ad. Write a hilarious story about something that happened to you or your team. A positive quote every now and again can help boost social media interest. As a result, using humor and positivity can increase interest in what you have to say. Above all, be professional.
What Does All This Do?
In conclusion, content is what drives marketing and advertising. If you don’t have great things to say or share, who’s going to care?
A brochure needs to contain information and images that separates you from competition. Social media posts should give your company character. A website must stand out and show customers WHY you are different.
In summary, content fuels how your business is perceived. As a result, this can be the difference between getting the phone to ring…or not. Therefore, go forth and “create great content.”
Analyze. Create. Achieve.