In the marketing world, creating content for your business may seem difficult…but it’s not! It just takes a little outside the box thinking and abandoning the ‘we’ve always done it this way’ approach. The content you post to social media, your website, or even within the printable marketing materials you hand out, should tell a unique story about what you do. Audience engagement is at an all time low. However, creative content can help!
Recently, we’ve added a local banking client. They understand and see the value in custom content (images, videos, blogs etc.) For instance, they want to show customers who they are behind the scenes. Also, they’d like people to know what they do and how they differ from other banks. We will be helping them build their brand with testimonial videos, blogs, print, and creating custom “stock” commercial photography over the next year or so. By bringing us in, they will get an outside perspective on their banking business. This is something that tremendously excites us at 77! It is also something that we feel we can help them greatly with.
Creating your own content can be inexpensive and give you a leg up on your competition. What content should you make to show others? Simple. Show the world your products, your staff, action photos of your services, or just implementing a simple blog can also suffice. There are so many ways to create engaging content and way too many ways to list within one blog. Obviously there’s more, but these are some ideas that can get you started.
*Create Custom Photo/Video
*Explain Industry Problems
*Explain Industry Solutions
*Share Other Professional Stories (always cite your source though)
*Tell the Story of How You Began Your Business
*Create Custom Graphics or Infographics
*Create a YouTube Channel (share how-to’s)
*Interview Customers and Share
Below are some images and graphics we have created for content. Some of these are for certain times of the year, or for a specific market. A lot of this has been shared throughout social media, our website, and within our printed brochures but perhaps these will help give you ideas.
You can create relevant content for your business too. It only takes a bit of creativity, time, and most importantly passion. Think to yourself, ‘what do I want to do for my business today?’ As a result, you will find more engagement.
Analyze. Create. Achieve.