Hola! Our double 7’s blog this week focuses on how to make your business more marketable. Likewise, more profitable.
We’ll share a few strategies you can implement. These will help increase reach, engagement, attention, and ultimately profit. Whether you are a small sole proprietor with little marketing budget, or a large corporation with dollars to spend, there are ways of easily making your business more marketable.
Let’s get to it:
Avoid confusing industry jargon or babble.
First thing to remember, not everyone will understand your business. Avoid using acronyms that may be confusing to others outside your industry. That is to say, keep marketing simple.
If you have to use them, give a brief description. Marketing promotes and helps sell a product or service best when illustrated creatively and the content is minimal. Too much info or too many choices will create consumer confusion. Read more from Wikipedia below: https://en.wikipedia.org/wiki/Consumer_confusion
By all means, create stories! Another key to make your business more marketable is by sharing interesting stories. So, why did you get started in your profession? Is there a long history of your profession or the business? Talk about employees or customers. Make a good story and the marketing will take care of itself.
One of our clients has been around since the early 1900’s. We discussed this with them. There’s undoubtedly great stories to share there! Lots of stories, in fact. Customers love longevity in business. They wouldn’t be around still if they weren’t doing things right. Share that!
Humor always wins.
Humor is so underrated in the marketing world. Customers resonate with a brand that has fun. Likewise, we’re positive somewhere in the internet world there are statistics to back that claim up.
We don’t take ourselves too seriously at 77, unless the situation calls for it. So, it’s always a good idea to show personality and humor. As long as it’s in good taste. Stay away from sticky subjects like politics, race, or offensive material, but have fun.
Make funny posts. Take jabs at yourself or your industry. Share funny projects or situations. Humor’s especially effective for social media marketing.
No. Don’t brag. However, share success stories (see create stories above) about how you helped a customer. Let people know how you help. Why does your product/service stand out from a competitors?
Make your business more marketable by showing others what you can do. This can come in the form of photos, written content, videos, or even design. For example, if you own an auto repair shop, make a short video about what you repaired. Show how you repaired it. Interview the customer. Share it with the world.
In conclusion, there are many other ways you can think of that will make your business more marketable. The above are just to get the ball rolling and give you some ideas.
Marketing is so vast and has so many different layers. Utilize your social media channels, brochures, signage, website, and/or printed materials to show some personality for the business. We’re sure you’ll see gains in leads, calls, brand recognition, and eventually income.
Analyze. Create. Achieve.