New chick in the office? Yep, that’s me.
If I had three things in my apartment that best describes me, it would be: wine, my dog, and lots of workout clothes that, you guessed it, I don’t actually use to work out in.
More random thoughts about me. I’ve never gotten a speeding ticket. Secondly, I have 8 weddings to go to this 2019 year. Of course, I want another dog. Slow drivers are annoying. Therefore, I don’t like slow walkers either. I’d love to travel to every state in the US. Crab legs rock! Was that random enough for you?
I Like It!
And I’ll tell you this… I love marketing and I’m deeply involved in email marketing. That’s what led me to 77 Design Co. I’m working with them on the digital messaging side of things. They pay me in wine and a paycheck of course…. great gig we got! It’s pretty neat how well we all click. Rob likes wine. I like wine. Bobby likes baseball. I like baseball. And we all love marketing and what we do. We have fun doing it! Imagine that.
I’m sure everyone gets certain emails they signed up for and some ask, why on earth did this get sent to me? We have all been there. Consequently, that’s the fun of email marketing! For instance, let’s create content that is targeted to YOU as an individual. Nothing boring and canned. What are your wants and interests? Let’s send you a different email than the receptionist at your doctor. Or, maybe you guys are in the same segment? I guess we will find out!
Email Marketing
So who has ever gotten a 50% off email pop up in your inbox before? Have you clicked it? Or did you delete it right away?
50% off is pretty awesome I would have to say! Heck, that may entice me to click through and do a little shopping. But what if there isn’t a sale…. is there anything in it for you?
For example, let’s say the last thing on this retailers’ website you were looking at were shoes but you didn’t buy them. Cool, everyone can use an extra pair of shoes am I right? Well, I think I am right… I like shoes. ****day dreaming about those cute flips flops I was looking at three days ago… **** Sidetracked… Anyway, you get an email a week later WITH THE SAME PAIR OF SHOES YOU WERE LOOKING AT BEFORE front and center of the email. MAGIC? Or Email Marketing?
What’s Possible?
Email marketing is a universe where anything is possible. Yes, you can track cookies on your website. If you don’t know what cookies are, they are in the junk food aisle at Giant Eagle…. bad joke? OK… Cookies are data that can be traced, and they leave “crumbs” based on your browser activity. WE ARE WATCHING YOU. Weird, I know. However, if it’s a business trying to sell something, it can really help profit. Business baby. Business.
So as I was saying, you can do a lot with email marketing. That is to say, someone signs up for a newsletter, bam! They get a welcome email, “Thanks for signing up, here’s a little bit about what we will be sending you.” How about when you make a purchase on a website? “Here is your order info, thanks for your purchase! We hope you enjoy it!” What about a few weeks later, getting an email, “How did you like your purchase, can you leave a review on our website?” Then I go back to my initial thought about shoes. If I “abandon” my cart and not buy, the retailer can send me an email saying, “Don’t forget about those shoes girl, you know you want them.” Dangit, how did they know? I really do want them! MAGIC. SOLD.
Fun
It can be fun being on the customer side of some creative email messages because you are receiving content you WANT to receive. Above all, it can also be exhilarating being on the creative side trying to get your customers to buy, or whatever need be. You can send anything, almost anything, in an email. “Share this post of ours. Write a review of our business. We are hosting an event near you. Since you bought this, you may like this.” And many more.
I can go on and on about best practices of email marketing and how you can automate your processes so you don’t have to put many hours into it. Certainly, we can dive deeper into all aspects of email marketing, however, I have some tacos in front of me right now that look really good so I’ll save that for future blog posts.
What would you email your customers? What email are you looking for that you haven’t received from a retailer or business? Do you like tacos?
– Email marketing girl
Analyze. Create. Achieve.