What’s the story of your business? Tough question. Even tougher for someone else to answer other than you. Brand storytelling is one of the most often overlooked marketing tactics. It’s also one of the most effective!
Number one on this HubSpot list: https://blog.hubspot.com/marketing/marketing-techniques is “Brand Storytelling.” Read about it for yourself. They do a much better explanation of it than we can here.
Marketing is marketing. Period. If it is to be effective, there must be a great story. The history of your business is a great way to start spinning the tale. This is especially true if there is a long company history. We have worked with businesses that have been around for over 100 years, and others that have just started. However, both have unique stories to tell.
Why does this matter?
Believe it or not, many customers find interest in your company history. Even if you don’t think your company has much of a story, it does! There’s a reason why you got into what you do. Often, that is forgotten. Time to get back to the roots.
Who, what, why, when.
It’s not just the history we are talking about. Every business has a story.
Who started the business? Was it you, a group of partners, or maybe your great-grandfather a century ago? At any rate, that story should be shared. Personalization is another key component to storytelling. Videos and photography of the key company players should be utilized within the marketing. Show who the faces of the business are. Do this regularly.
What and why. Additionally, you can weave a great marketing story about what you sell and why. What do you do better than the competition? Why does someone need your product or service? Share industry news and stories. Be the expert!
When did the business start? It does not matter how long ago. It is a little easier to spin a marketing story around an older business, but that doesn’t mean people won’t be interested if you are newer. As I have shown, all businesses have a story.
If the company has been around for a long time, use that. From a marketing perspective, you can use social media or printed materials to show longevity. Old news articles or even a tag line like, “Serving Customers since 1928” builds trust with customers. Alternatively, if the business is new this gives you a chance to be fresh and exciting. Solving old problems with a new perspective.
Seek help telling your story.
We love storytelling! Especially through visuals and content. What’s the story of your business? Find a marketing firm or team that can properly present your story to customers. It will change your business!
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