Let’s Talk Marketing & Strategy is a blog about exactly what marketing is. We’ll also cover some simple strategies you can take to improve the marketing of your business.
Firstly, let’s use the definition from a HubSpot blog and Dictionary.com, “the action or business of promoting and selling products or services, including market research and advertising.” It and more can be read here: https://blog.hubspot.com/marketing/what-is-marketing
There it is. Consequently, the definition is a little broad. We create content, images, video, and do design work. We also do market research and a little advertising. The initial definition is a bit blurry in our opinion though. Thats marketing for you. For example, there is no mention of brand, creativity, or messaging. These are essential pieces of marketing too. However, the description does get a bit more detailed further in the read.
So, let’s move along. As you can see in the HubSpot link above, they describe the purpose of marketing thoroughly. There’s not a whole lot that we would add.
However, our idea about marketing is much more primitive…”get more eyes on your product or service.” Truly we believe this is the main purpose. Yes, <caveman grunt> our views can sometimes be uncouth. We can assure you though that your marketing will never be. Also, if done correctly, marketing will substantially increase leads, referrals, and visibility.
Next, now that we’ve got an idea about the definition and purpose of marketing, we can turn to the strategy. HubSpot has an extensive list of the forms of marketing. They are all in the article above. Some of these are, blogging, social media, SEO, video, and more. Additionally, there’s newer forms of marketing popping up yearly. Influencer, VR (Virtual Reality,) text, and alternate forms of digital marketing are some of the most recent types.
Traditional forms like print and social media also still make HUGE impacts. Of course, all of this depends on the style of message(s) your company puts out. Tags, links, images, designs, offers, and much more all are relevant to the strategy success. More than we could explain here.
Simple strategies we’d recommend include:
Keep the website simple. Update it regularly. Of course, make sure it’s mobile/SEO friendly. Change content and images often. Additionally, ensure there are no broken links or inaccurate info.
Images for the site and all social media posts should look and feel professional. Eye catching photos and designs attract more clicks. They also increase the length of time a reader views the page. Don’t believe us? You don’t have to. There are so many studies that back up this claim. Google it.
Hire a professional photographer. That is, hire one with experience in product or commercial photography. A wedding photographer, for example, will shoot things in a completely different manner. Likewise, with graphic designers. One that routinely creates bright elegant invitations will have a different style than one who works with industrial clients. Many in these fields won’t admit that they aren’t jack-of-all trades, but the final work will showcase the varying differences. Ask for examples of work.
Social media channels should be posted on regularly. Find the ideal post times. Or, hire an individual or team capable of making excellent social media posts. Create a buzz! Make posts that are interesting and informative. Use these channels to be a help. Highlight your team. Highlight your company’s product or service. Show off customers. These are just a few ideas.
Need some help developing a successful marketing strategy? Drop us a line https://77designco.com/contact-us-2/ for a free consultation. We are always excited to learn about your business!
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