“How Marketing Helps Other Areas of Business” is an article discussing the additional benefits marketing has on your business. It’s not just sales that a great marketing plan assists with. There are many other advantages you will find with a creative and well-planned marketing strategy.
Even if you do not get one new lead, call, or make one sale through a marketing program, there can still be benefits. Customer retention is at the top of this list. A great promotion of your products & services will keep you on top of mind with your current customers. Of course, the marketing has to be of interest and come complete with consistent professional content, video, or images. Likewise, this leads to repeat purchases from your base down the line. In many cases in our experience, the repeat business alone pays for itself.
Keeping customers is important to just about any business. A solid marketing plan makes this easier and more possible.
Tracking & analytics
Another reason to consider how marketing helps other areas of business is through tracking & analytics. It’s important to realize how your marketing can help you forge ahead with what is working, and what is not. Have you ever looked over your company FB analytics to see how much reach or engagement you get on a particular post? No? Well, you should. For instance, that is just one simple example.
The very idea of tracking what a current customer (or potentially new customer) is interested in should peak your interest. Why? Because this is how you make the connection! Certainly you would want to know who your customer is, what they like, their ages, and as much more as you can about them. Obviously, all of this information can and should be used to tailor your marketing message. You get to know and understand your customer more intimately.
Branding & visibility
Is your business immediately recognized when you meet new people or potential customers? Yes? Alright, feel free to click away. No? Well, time to make it recognizable!
The tagline, logo, and other branding content should be consistent throughout. Every social media page, printed material, web page and all else should look the same or at least very similar. Additionally, Hootsuite offers plenty more here: https://blog.hootsuite.com/brand-awareness/