What Kinds of Content?

What kinds of content do you use to market your brand?

What is Content?

First, let’s discuss content quickly. Content is typically all that you see. Words, graphics, photos, videos, charts, and other advertisements. Subsequently, this is what attracts or deters customers.

We’ve done exhaustive research in attempts to find the best types of content. As a result, we CONSTANTLY find articles for social media or web design that say, “create great content, create great content, create great content.” Well, duh! So, how do we create great content? What makes “great content?”

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Here’s a few ways we (as your marketing firm) or even you, the business owner, can “create great content.” Think of it as a way for your company to speak.

  • Be an expert. For example, anything you post or create for your business, make it known you are the expert(s) in that field. As a result, this will build credibility and trust. Don’t get too wrapped up in industry terminology, jargon, or acronyms. The reason for this is because those outside of your field may become confused. Be clear and concise.
  • Be educational. Teach prospective customers something new and exciting about your business. Post a tip. Add a story about a problem that you fixed. Even more, be a help to someone.
  • Answer a frequent question. Every business gets bombed with similar questions. “What’s the price, why is it so much?” or “You mean I need a new one, why?” are examples of pretty standard questions business owners are asked daily. Therefore, take a few frequent questions and share those answers!
  • Positivity and/or humor. Create a funny ad. Write a hilarious story about something that happened to you or your team. A positive quote every now and again can help boost social media interest. As a result, using humor and positivity can increase interest in what you have to say. Above all, be professional.
What Does All This Do?

In conclusion, content is what drives marketing and advertising. If you don’t have great things to say or share, who’s going to care?

A brochure needs to contain information and images that separates you from competition. Social media posts should give your company character. A website must stand out and show customers WHY you are different.

In summary, content fuels how your business is perceived. As a result, this can be the difference between getting the phone to ring…or not. Therefore, go forth and “create great content.”

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Want to Make Money Marketing?

Hi all, Email Marketing Girl here:

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That’s exactly what you want to know, right? How to make money. How to make money while marketing your business. First, everyone can agree, in order for a business to be successful, it needs clients. Word of mouth will only get you so far.

So follow me here…. we have clients, we do some marketing magic for them, they get new business and even RECURRING business, the company makes money, and then everyone is happy. Doesn’t that sound like the best win win situation ever?

Marketing Pie Chart Image
Word of mouth will only get you so far.

Do you guys use Facebook or other social media? Well, let me tell you a short story….

Let us start out with this restoration/remodeling company.

We started promoting them on Facebook as a deck remodeling specialist business in the spring. We post for them usually weekly or bi-weekly. Guess what…consequently, they receive a minimum of 3-5 quotes via text, email, or Facebook message, through the Facebook business account.  MINIMUM THREE QUOTES! EVERY TIME A POST GOES UP!

They are extremely impressed and then started to get busy, which is what you want for your company. Roughly 80% of their business is generated from Facebook postings. CRAZY, AM I RIGHT?

Alternative Types of Marketing.

Furthermore, there’s a wide range of marketing tactics you can utilize also other than Facebook. Direct mail. Signage. Alternate social media channels. Paid ads. The list goes on, and each will result in varying returns of your investment. On the other hand, doing nothing leads to nothing.

Are you guys using Facebook to its fullest potential? Do you want to post once a day, once a week? Specifically about a certain subject, service, or product? We can put a marketing plan together. As a result, this help you reach your highest potential.

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Web Design for Small Business-$777.77

$777.77…yea, we know, it’s ridiculous!

Computer keyboard photographSPECIAL

Firstly, let’s start by saying we are running a basic marketing website design special for $777.77 through the end of August. The special is geared towards startups and existing businesses, that have little or no web presence. Consequently, this website special will give these types of businesses an affordable starting point. Don’t have a website? Now is certainly the time!

Flyer for August web special.
August Website Special

The special (ridiculously priced at $777) gives a business an opportunity to get a website designed and their name out into the Interweb world, then begin work on an adaptable site. You get a Home, About, and Contact page. Additionally, we’ll create a Products or Services page and add up to 5 of your products or services. The site is scalable, mobile friendly, SEO ready,  and can grow along with your business!

This is a great way to get started!

However, this special does NOT include SSL certificates, maintenance, email set ups, or backups. We can help with that at a nominal fee though. Alternatively, you have the option of handling all of that yourself.

As small business owners, we have dealt with the hardships of starting out and feel this is a way to give back. Starting a business isn’t easy, so we understand. We also regularly volunteer time with SCORE in Westmoreland County, PA to help new business owners get their ball rolling. Helping others successfully build their dream of entrepreneurship is extremely important to us. Taking advantage of this inexpensive offer will help a business on a tight budget.

Are we going to make money off this special? Not much. However, sometimes that shouldn’t always be the goal. Sometimes, you should just be a helping hand.

Call or email today to learn more! We are only running this special through August 31, 2019!

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Marketing for all your business needs.

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Tips for Small Business Marketing

Hello and welcome,

Email Marketing Girl:

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They always say marketing is the first to go when companies are downsizing and trying to save some money. Let me tell you, I highly disagree with this. Marketing is what brings in the money, if it’s done with specific intent and creativity.

If you aren’t marketing yourself or your company, you’re being dormant. You should always be moving and trying new things in the marketing realm in order for your company to grow and profit. You may even find customers in alternative places. Trying a new tactic can prove profitable.

Look for outlets that your competition isn’t marketing. An example may be a construction company that uses Instagram. Perhaps, the competition in your area is not utilizing this, and customers may want to see what’s new and innovative in the world of deck building. You are building customized decks…now show them!

I love how many avenues (find a different word maybe?) of marketing there are. There’s social media, design, email, paid search, analytics, traditional, text, search engine, and more. Whatever you choose to pursue, you’re still under the marketing umbrella and working towards a common goal. Whatever your heart desires, market your business in a niche way.

Jessica fishing photo.

Personally, I love marketing! It’s fun! There is so much that goes into it, however it is often undervalued.

Every business needs clients. Marketing is what gets you clients, which makes it a necessity. Marketing is like the fun wild child of the business world. People who work in marketing typically aren’t the super professional white collar people. They are creative down to earth “normal” people. Marketing has only a few rules which I think is awesome! You can do whatever the hell you want to help the business get more people in the door and attract attention to it.

There are also very few limits to marketing. It can range from old school newspaper adds, radio, or yellow pages all the way to digital marketing and social media.

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Marketing Tips from Email Marketing Girl

Email Marketing Girl here.
How is your marketing strategy? Hmm… Do you have a marketing strategy? Here are just a few tid bits to help.
Email Marketing Girl jumping on black background with white spotlights.
Email Marketing Girl


Step 1.

Please have a website that is clean, clear and mobile friendly. Have you ever heard of someone say, “Google it”? Ya. Everyone Googles for information. When people are looking for a product or service, the first thing they do is go on their phone, desktop, iPad, tablet, or whatever the next device is that has access to internet browsing and search. About 60% of people are browsing on mobile devices so your website should have a responsive design template. I can’t tell you how frustrated I get when I am trying to read something on my phone that is NOT responsive and I have to keep scrolling to the right to continue the sentence. Ugh. I can’t even….

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You don’t want too much junk on your website either. Give them just enough information that they come asking for more. Sometimes simplicity is more. You want the main points very clear to the reader. If I am trying to look for something and it takes me a while to get through all these words on a web page, and can’t find the answer to my question, buh bye! I’ll take my eyes to the next company on the Google results page.
Step 2.
After Google, next stop, Facebook. The second thing I do when searching a company is check their social media. Yep, it better be updated often with new postings. Stale Facebook business pages are a turn off!
Usually it is Facebook or Instagram, and your social media should correlate with your clientele. Have young adults that like to hike? I would say they are on Instagam. Is your number one client going to be moms with children? Yep. They are on Facebook. What about business men that are always up to date on stocks? Seems like Twitter is coming back and is a big source for sharing the news now.
Step 3.

Email marketing is still one of the top ways to reach people. Know your audience. What they like, dislike. Don’t be spammy… we get enough of that crap every day. Optimize each part of the email. Subject line, preview text, fold, etc. Try some split testing! Be courageous and spontaneous with your email marketing!

Side view of laptop with e-mail interface on blurry background. Email marketing concept.

Like I said in the beginning, these are just some high level tips for you. We can get a lot more granular with the different aspects of marketing, but in order to do that, you have to give us a call 😉
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Intro Blog-Jessica

Hello there!
My name is Jessica Cochran and I am 77 Design Co’s newest sales intern. I study
Marketing and Finance with a minor in Biomedical Science at Indiana University of Pennsylvania (I know it’s a mouth full).
Jessica portrait.
Jessica Cochran. 77 Design Co sales intern.
Why Marketing?
Marketing always caught my attention because of the creative, yet crucial role, it has on a business. Part of the American dream is starting a business and building that business into a success. I believe there is something special in helping business owners reach their dreams, which in return helps their families. It also helps the local economy, and likewise, our society.
Marketing is a team sport. When the business is successful
the client is successful. I plan on bringing my passion of creative marketing and work ethic to 77 Design Co. We want to help business owners reach their highest potential!
About me:
I love to be busy every single day! I’m a student athlete on IUP’s swim team and recently became a NCAA division II Scholar All-American. Waking up at 5am every day has finally paid off! With athletics being a huge part of my life it makes me a very competitive individual.
Jessica IUP swim team photo.
Jessica IUP swim team photo. NCAA division II Scholar All-American.
I also have a soft spot for golden retrievers. I’m basically a blonde sorority girl while being a nerd at the same time… yes very legally blonde-ish. Other things I enjoy are drawing and listening to Taylor Swift in my free time. Yes, I’ve seen her 9 times in concert! White wine is my new favorite thing to drink with my sorority sisters and family. Even more, on top of that I enjoy being outside and working on my grandmother’s farm. So I guess I’m just your average athlete-sorority girl-farmer??
Jessica rock climbing photo.
Jessica rock climbing.
However, even though these are all things I enjoy in life, my absolute favorite is simply talking to people. I’ll talk to everyone from CEO’s to the company’s janitor. Everyone has different backgrounds and stories that shape them into the person they are today. Certainly, it’s interesting to hear how someone got started in their field too. I’m excited to reach out and learn about as many small business owners as possible while being a member of the 77 Design Co team!
Jessica fishing photo.
Jessica makes a friend while fishing. An outdoorsy “average athlete-sorority girl-farmer.”
Analyze. Create. Achieve.
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