Hello and welcome,
Email Marketing Girl:
They always say marketing is the first to go when companies are downsizing and trying to save some money. Let me tell you, I highly disagree with this. Marketing is what brings in the money, if it’s done with specific intent and creativity.
If you aren’t marketing yourself or your company, you’re being dormant. You should always be moving and trying new things in the marketing realm in order for your company to grow and profit. You may even find customers in alternative places. Trying a new tactic can prove profitable.
Look for outlets that your competition isn’t marketing. An example may be a construction company that uses Instagram. Perhaps, the competition in your area is not utilizing this, and customers may want to see what’s new and innovative in the world of deck building. You are building customized decks…now show them!
I love how many avenues (find a different word maybe?) of marketing there are. There’s social media, design, email, paid search, analytics, traditional, text, search engine, and more. Whatever you choose to pursue, you’re still under the marketing umbrella and working towards a common goal. Whatever your heart desires, market your business in a niche way.
Personally, I love marketing! It’s fun! There is so much that goes into it, however it is often undervalued.
Every business needs clients. Marketing is what gets you clients, which makes it a necessity. Marketing is like the fun wild child of the business world. People who work in marketing typically aren’t the super professional white collar people. They are creative down to earth “normal” people. Marketing has only a few rules which I think is awesome! You can do whatever the hell you want to help the business get more people in the door and attract attention to it.
There are also very few limits to marketing. It can range from old school newspaper adds, radio, or yellow pages all the way to digital marketing and social media.
Analyze. Create. Achieve.