How is your marketing strategy? Hmm… Do you have a marketing strategy? Here are just a few tid bits to help.
Please have a website that is clean, clear and mobile friendly. Have you ever heard of someone say, “Google it”? Ya. Everyone Googles for information. When people are looking for a product or service, the first thing they do is go on their phone, desktop, iPad, tablet, or whatever the next device is that has access to internet browsing and search. About 60% of people are browsing on mobile devices so your website should have a responsive design template. I can’t tell you how frustrated I get when I am trying to read something on my phone that is NOT responsive and I have to keep scrolling to the right to continue the sentence. Ugh. I can’t even….
You don’t want too much junk on your website either. Give them just enough information that they come asking for more. Sometimes simplicity is more. You want the main points very clear to the reader. If I am trying to look for something and it takes me a while to get through all these words on a web page, and can’t find the answer to my question, buh bye! I’ll take my eyes to the next company on the Google results page.
After Google, next stop, Facebook. The second thing I do when searching a company is check their social media. Yep, it better be updated often with new postings. Stale Facebook business pages are a turn off!
Usually it is Facebook or Instagram, and your social media should correlate with your clientele. Have young adults that like to hike? I would say they are on Instagam. Is your number one client going to be moms with children? Yep. They are on Facebook. What about business men that are always up to date on stocks? Seems like Twitter is coming back and is a big source for sharing the news now.
Email marketing is still one of the top ways to reach people. Know your audience. What they like, dislike. Don’t be spammy… we get enough of that crap every day. Optimize each part of the email. Subject line, preview text, fold, etc. Try some split testing! Be courageous and spontaneous with your email marketing!
Like I said in the beginning, these are just some high level tips for you. We can get a lot more granular with the different aspects of marketing, but in order to do that, you have to give us a call 😉