This Weeks Blog Topic-How to Choose Blog Topics!

Even marketing professionals hit creative blocks. Everyone does. This weeks blog centers around ‘Choosing Blog Topics!’ 😉

First of all, writing blogs takes time, energy, and creativity. Everyone is bound to hit certain mental blocks from time to time. Writing is certainly no exception. In our weekly conference call last week, it was a point of discussion about what the blog topic would be for the coming week. After a few minutes of deliberation, our topic choice…How to Choose Blog Topics. Perfect!

Choosing Your Topic

Because it is often difficult to choose a topic, we have decided to write some ideas from past blogs that may be helpful WHEN (not IF) you run into the same issue. Something you may be asking yourself. What do you write about?

What to Write About

business card and keyboard

It doesn’t matter. Really, it doesn’t! Because, as long as it is well written, interesting, and thought out, it can make a big impact on your business. Blogging topics can range from a personal trip or experience to the newest product line in your industry. Whatever you write about just make sure to proofread it several times and make it engaging. Below are a few topics we have written about in the past:

  • Why Color Matters to Your Brand (an article about how colors affect the perception of your brand.)
  • Marketing & Gardening-A Comparable Explanation (a blog all about the similarities of marketing and gardening.)
  • Marketing Tips for Your Business in 2019 (tips for increasing awareness of your brand in 2019.)
  • A Day off Goes a Long Way (a simple weekend trip to a local winery, which was not business related whatsoever, but interesting.)
  • Apple Pie Anyone? Happy Thanksgiving from 77 (an apple pie recipe for Thanksgiving from our own Holly Saville.) 😋

As a result, the topics we covered over the last few months were diverse. This is especially true of the last two topics above which were certainly more personal than professional. It didn’t matter. They were topics that got us a lot of reach and interest. It brought some personality to the 77 brand. This is due to keeping topics fresh and not letting things get stale.

A Few More

Other topics you could choose to blog about may include, a new product or service you provide, a great customer review, a new employee, or perhaps something you thought of at your kids baseball game that could help benefit your industry. Find a topic that interests you or your customers. Furthermore, the topics you choose can be a piece of advice or directions on a ‘how to’ similar to this blog.

Topics are limitless. However, it’s a good idea to try and tie them into your business, if you are using a business related website to post to. This will also help the SEO for your website. Remember to proofread and edit where necessary. Be critical of your own writing because it will help you get better at blogging. Your blogs should look professional even if they are just for a hobby or interest of yours.

Now get writing and get blogging! Choosing a topic is not very difficult and it just takes a little imagination.

For advice on marketing or blogging for your business, feel free to contact us anytime at

77 Design Co logoAnalyze. Create. Achieve.




Why Color Matters to Your Brand

In the world of marketing, color shares an importance as much as any discount you could offer. Why? Because if customers can’t identify with your brand, they won’t even get to the discount part. The use of color plays a tremendous role in branding.

77 Design Co logo



What does this even mean? Certainly you have heard this term before. Brand identifiability is how customers perceive your business. Their instant subconscious reaction. This includes your logo, color use, consistency, and way more. Fonts and design certainly matter too. We are a visual species and will lean towards things we see that resonate with us.

Think of it as making a first impression on a date. Surely, we have all put our best foot forward in the dating game at one point or another. Hair perfect. Designer clothes chosen. Meticulously applied makeup, for the girls. Even well pressed shirts. All of this applies to your brand also. You want that ‘WOW’ impression to attract customers.

Emotional Impact

Colors portray an instant reaction because they are associated with emotion. We usually don’t even realize it. We have discussed color usage in past blogs however we’ll take it a step further. Here’s a few examples. Red=passion, fire, anger, strength, power, or determination. Green=environment, nature, and freshness. Blue=water, calm, trust, or confidence. And so on. You can easily Google search your own business colors. Consequently, this will give you an idea of how to set up marketing materials.

color pencils

Now, different color shades give off different psychological responses. Something to keep in mind. You can go right with a little research. You can also go wrong. For example, a metal manufacturer or construction company probably wouldn’t want to use pink. Black, silver, or blue would be a better choice. Therefore, pink would be a better brand color for a makeup company, salon, or flower shop. The colors you choose definitely impact how your brand is felt by others.


Ah, that word again! Consistency is something we preach until we are blue in the face. This word ‘consistent’ pops up several times per week. 😛 Truth be told consistency leads to success. Don’t believe that statement? Ask the most successful business owner you know.

Every marketing material or online platform must be consistent. That includes consistent color usage. There may be an instance here or there that makes sense to use a different color, but not often. Keep the colors you ultimately choose for your brand the same across the board. Utilize the power in your logo/brand colors to make a statement.

Make that statement memorable by also making sure inks, papers, and any print also match your colors. Don’t accept printed materials that are not consistent with your colors. A great printer should easily be able to match your colors. All mailers, business cards, flyers, yard signs, and anything else should all consistently look the same.

Because we are here to help, feel free to contact us anytime for more on color consistency and other branding ideas.

Finally, as always…

Analyze. Create. Achieve.


Up Your Game


NO? We’ll boldy say now, that you are HURTING YOUR BUSINESS in today’s online marketing environment! To clarify, there is an abundance of business to be had through social media. A huge number of businesses have already found that out.

Yes? Then congratulations! You are competing. More than 50 million small and large businesses currently use Facebook to connect to people and customers. So what can make you stand out versus your competition? Well, we’re here to help guide you in the right direction.

Are we the total end all be all experts?

Nope. Do we have all the answers to every social media question possible? Nope. Is your business going to explode overnight by following our advice in this blog? Nope. Are we continuously studying statistics, analytics, and information out there to get better? Yep! Can advice in this blog help you in the long run? Absolutely! Social media is a long, consistent, and thought out game like baseball. ⚾️

Odds are that your competition is already on Facebook, or some other form of social media. What will make you shine, stand out, get attention, and grow your business? With Facebook alone you have roughly two billion active monthly users at your fingertips. However, the odds of reaching the correct audience are astronomical. How do you reach them? How do you get your business noticed?  It’s easy…one of the best ways is videos. Yep, videos! They receive the most engagements of all!

Not only just posting videos, but you need these videos to be a bit thought out.

Let us explain…only about 15% of people actually watch Facebook videos WITH SOUND on. Don’t waste those “views,” make sure to use subtitles or make the video easy to understand without sound. Over 8 billion videos are watched on Facebook every day! Thats right…8 BILLION! Make your videos creative, interesting, and beautifully shot. Show people what you are doing or making and how your business can help. Make them an offer they can’t refuse.

Photos Too, Please!

Don’t feel comfortable making videos? You may be shooting yourself in the foot but what you can and definitely should be posting is images. To those posts, add emoji’s and tag locations. You will receive around 30% more engagement than those without! It’s so easy, right?! Wow! Just make sure all those cute little emoticons fit your posts content. You may not always need them. 😀😛

Business Cards

Pay Attention.

Now that you posted your video or images, now what? Don’t just leave and say I did my due diligence for the day. Rather, stay tuned to it because 78% of people who complained on Twitter expected a response within one hour. So be ready to have your business look on point! Respond to messages quickly.

Heck, hire or train someone to do your social media for you! There are around 20,000 people every 20 seconds on Facebook. The average American spends roughly 50 minutes per day on Facebook. There’s about 310 million monthly active users on Twitter, and 48% of brands use Instagram. A large portion of Instagram users even take action after seeing an advertising post. Wow! Pretty crazy stuff!

So in conclusion, it will make for a big investment to really put some effort into social media, consequently it will pay off. It has definitely taken over your typical “billboard sign”! You don’t think so? How many passengers that drive by are actually looking at signs anyhow? Most of them have their face in their phone!  No waiting…go get that business!


Analyze. Create. Achieve.


Some statistics noted from:



Creating Content to Better Market Your Business

In the marketing world, creating content for your business may seem difficult…but it’s not! It just takes a little outside the box thinking and abandoning the ‘we’ve always done it this way’ approach. The content you post to social media, your website, or even within the printable marketing materials you hand out, should tell a unique story about what you do. Audience engagement is at an all time low. However, creative content can help!

Recently, we’ve added a local banking client. They understand and see the value in custom content (images, videos, blogs etc.) For instance, they want to show customers who they are behind the scenes. Also, they’d like people to know what they do and how they differ from other banks. We will be helping them build their brand with testimonial videos, blogs, print, and creating custom “stock” commercial photography over the next year or so. By bringing us in, they will get an outside perspective on their banking business. This is something that tremendously excites us at 77! It is also something that we feel we can help them greatly with.

Creating your own content can be inexpensive and give you a leg up on your competition. What content should you make to show others? Simple. Show the world your products, your staff, action photos of your services, or just implementing a simple blog can also suffice. There are so many ways to create engaging content and way too many ways to list within one blog. Obviously there’s more, but these are some ideas that can get you started.

*Share reviews
*Create Custom Photo/Video
*Explain Industry Problems
*Explain Industry Solutions
*Share Other Professional Stories (always cite your source though)
*Tell the Story of How You Began Your Business
*Create Custom Graphics or Infographics
*Create a YouTube Channel (share how-to’s)
*Interview Customers and Share

Below are some images and graphics we have created for content. Some of these are for certain times of the year, or for a specific market. A lot of this has been shared throughout social media, our website, and within our printed brochures but perhaps these will help give you ideas.

You can create relevant content for your business too. It only takes a bit of creativity, time, and most importantly passion. Think to yourself, ‘what do I want to do for my business today?’ As a result, you will find more engagement.

Analyze. Create. Achieve.


Marketing & Gardening-A Comparable Explanation

In Western Pa, spring is right around the corner. We couldn’t be happier about this! This weeks blog post will discuss some similarities between marketing and gardening.

Much like your garden, a business requires constant attention, maintenance, and care to result in good growth. We all want healthy, bountiful vegetables or fruits from our gardens and your business should be looked at in the same way. Due to a variety of reasons, there are many similarities to both that may be overlooked.

Attention: We must pay attention to everything about our business because troubles can occur if we don’t. Exactly like a garden, things can spiral out of control. The weeds can take over and almost always this results in a depletion of growth. Customers can get upset due to a lack of response, something an employee did, or a bad estimate. Just to name a few. Getting great reviews from your clientele base is essential. Stay on top of things. Paying attention to potential problems and ‘weeding the garden’ are crucial in order to succeed with both.










Maintenance: New customers come from a range of different places. For example, word of mouth may be the main tool you use, but perhaps you started promoting your business on social media or another outlet. Customers that find you elsewhere will expect a certain level of maintenance on your platforms. They want to see and read about your business. Consistent upkeep is essential so things stay fresh. Rarely does a business thrive on social media by letting things get stagnant. Marketing and finding new leads for your business consistently is similar to watering or adding nutrients to a garden. Therefore, maintenance must be exercised regularly.  










Care:  Care certainly wraps up both of the above. If your business “has been doing it this way for so long’ it may be time for a change. When you do make a change take great care in how you do it because nobody wants to spend more than they have to without the desired results. Like a garden, you should rotate. You can’t continuously plant the same seeds and plants in the same areas year after year without changing things a bit. This will hinder growth. Care will ensure that your garden stays healthy.


In conclusion, plant the seeds (marketing) of your business garden. Pay attention to everything happening. Maintain customer relationships, and grow new ones. Care for the new things you are trying. Then, watch your profits and business garden grow!

Analyze. Create. Achieve.   


Entrepreneurs-How Hectic Is Your Life?

As entrepreneurs and owners of a marketing firm, living life in the fast lane isn’t just a saying…it’s a way of life. Success requires an immense amount of work. Sometimes, we operate at a speed that we were previously unaware even existed. Our fuel? Coffee (hence the Mr. Coffee Head image.)

Run here. Run there. Do this. Do that. Call this person. Email that one, and so on. At 77 Design Co, failure is not an option and in order to continue to grow we have to be on the move pretty much non-stop. We’re sure many other entrepreneurs can sympathize with this too.

Some of the things that require our constant attention are; checking in on clients, contacting new prospective clients, production work on social media accounts and websites, photography editing, business meetings, fielding calls/emails from customers, and of course, kid’s activities. Usually the kids stuff takes place after hours (if that is really a thing) but during the day it’s all business. Hell, during the evening there’s a ton of business work done too! It almost never ends. However, we have adapted to this maniacal lifestyle. We have learned to embrace it. As the saying goes, it’s better to be busy than not at all.

So, what do we do to de-stress when we are all continuously rushing around to make ends meet or grow our company? What do you do?

At 77, there’s a few things we like to do to slow down and relax. A few of the pastimes we collectively do to unwind include, guitar playing, martial arts training, fishing, listening to music, and occasionally attending art exhibitions. There’s also a few sports we enjoy to watch or attend. We enjoy cooking, craft beers, wine, bourbon, Porsche’s and Corvette’s.

We’d love to hear from you about the daily scrambling that you face too. How do the other entrepreneurs out there relax?

Analyze. Create. Achieve.