Interview John A Cochran, Esq.

This weeks Interview John A Cochran, Esq. discusses a little about what his firm is experiencing due to COVID-19. John is an attorney in Greensburg, PA and has been in the legal field for fifteen years. As an accountant combined, he’s been in the tax profession for thirty-four years. He practices tax, estate, and business law.

John’s love of numbers and knowledge of all things taxes makes him a versatile attorney able to help individuals and businesses alike. Let’s see what John had to say about taxes and law during this Coronavirus situation in his Interview John A Cochran, Esq…

Interview John A Cochran, Esq. Image of John sitting at a desk in a dark gray suit coat and dark tie.
John A Cochran, Esq.
Question 1:

77 Design Co: Let’s get right to it. How has this COVID-19 stuff affected your practice?

John A Cochran, Esq: Oh, it’s drawn things to a crawl. Firstly, the government closed the IRS, or rather, they are working from home. This makes it difficult to get ahold of anyone. So, their responses are lacking.

They extended filing deadlines until July. This has stretched out what was due in April. A lot of businesses I work with are shutdown or constricted. As a result, that’s made my practice constricted as well.

Interview John A Cochran, Esq. Photograph of John sitting at a desk in a pink dress shirt.
Question 2:

77: You’ve been open through all of this? Why?

JAC: I’m a CPA as well as an attorney. Also, the Governors Order didn’t apply being that I’m the only employee.

Question 3:

77: So, can you explain a little about how this crisis changed taxes or tax laws?

JAC: There’s the Employee Retention Credit to keep employees on. That’s a 50% refundable tax credit. Filing and extended tax dates have been changed. Penalties have been waved for late fees. The second estimate is due June fifteenth, and the first estimate is July fifteenth. Go figure.

Question 4:

77: Further, do you have any tax advice for anyone reading?

JAC: Yea. I’ll say get your stuff done regardless of extensions. Don’t wait. Then, I will also say, in order for compliance for the PPP you have to file taxes. If you get a line of credit from a non-government source you’ll still have to have the taxes done.

Photograph of John A Cochran, Esq business card and calculator laying on tax forms.
John A Cochran, Esq business card and calculator.
Question 5:

77: Have you spoken to any of your local or regional colleagues? How are other attorneys doing through all of this?

JAC: Everyone I’ve spoken to, with the courthouses shut down, nobody really knows what’s going on. A lot have reluctantly laid off employees. It’s thrown everything out of whack. Meanwhile, hearings and meetings by phone or video, in some instances, is proving difficult on all parties involved.

Question 6:

77: Additionally, you mentioned business and estate law. Generally, how can your services help others with these?

JAC: Well, I can work on estate plannings. We still have to get their assets to the beneficiaries that they want them to get to.

With business, for example, everyone’s kind of upside down. Business is hurting everywhere. For that reason, I’ll give them whatever advice I can with a free consult. Any way I can help I will. I’ve been dealing with businesses for thirty five years, so there’s some experience there. Finally, if you need business law advice, give me a call.

Question 7:

77: We always end these interviews on a positive note. Can you tell us something positive that you’ve noticed during these times?

JAC: So, I think businesses in the U.S. are resilient. Look at the stock markets. People are still buying. Next, the U.S. economy is resilient. We will all get through this mess.

Interview John A Cochran, Esq. Image of the John A Cochran, Esquire sticker on his law office front door.
A word from 77:

Thanks to John for taking the time to talk with us for this: Interview John A Cochran, Esq. Here is John’s website. You can check out more about him and his services here: https://www.jacochranlaw.com

To sum up, we’ve mentioned in our last blog, law is of significant importance to us here at 77. We see what our attorney friends go through and the extensive amounts of work involved. There’s also reasons why hiring one is not always the least expensive thing you can do. However, we highly respect them and their dedication to their practice. When the dust settles, subsequently, it will be the attorneys and judges rulings that will define what is happening with these COVID situations.

On a daily basis, attorneys can help with almost any situation in life. Whether it’s a divorce, business, criminal, tax, estate, or the myriad other amounts of laws being practiced, they can be of great importance. Our advice, when you find a great attorney for any situation you need help with, treat them well. They could wind up helping you more than you’d ever imagine.

Conclusion:

77 Design Co. is committed to helping small business succeed. We want to help keep their doors open, and keep roofs over their family’s heads. Keeping your business alive during this mess is crucial.

Finally, contact us if you own a business, or know of a business owner that needs marketing help. We are volunteering work at heavily discounted rates (or in some instances free) to keep business stable in our county and local area. Any way we can help, we will.

Additionally, here’s our services: https://77designco.com/services-2/

77 Design Co logo

Interview-Straight-Up Bar Consulting

Interview-Straight-Up Bar Consulting. Dee Bertison is the owner of Straight-Up Bar Consulting, LLC located in Johnstown, PA. She has owned Straight-Up for roughly six months. She received licensing at the end of September in 2019.

Interview-Straight-Up Bar Consulting. Image of Dee Bertison in a black sweater and blue shirt offering free bartending lessons on Facebook.
Dee giving bartending lessons on her Straight-Up Bar Consulting Facebook page. Give it a “like.”

In the same vein as many other businesses, these COVID-19 closures have greatly impacted her business. Certainly, bars and restaurants can benefit tremendously from her services and expertise once they all reopen. Most importantly, these establishments will need new ways to attract and retain customers upon reopening. Let’s hear what Dee has to say in this Interview-Straight-Up Bar Consulting.

Question 1:

77 Design Co: What is Straight-Up Bar Consulting? Tell us a few things you do.

Dee Bertison: So, I’d start with expert bar consulting. However, I also offer industry training, bar solutions, hospitality training, and beverage programs.

Question 2:

77: What’s your experience in the bar and restaurant industry?

DB: In short, I have twenty-five years of experience in the industry. I’ve seen a lot in that time. I’m an innovator in drink menus. Also, I can manage employees, customers, and spirits.

Photograph of Dee Bertison bartending with a dark gray hat and sweater on.
Dee Bertison bartending.
Question 3:

77: So, very much like the show Bar Rescue. Likewise, where do you draw the lines though from what they do on the show versus what you do?

DB: <laughs> So, first off I don’t yell at people! I’m a pretty nice person, I think.

Unfortunately though, I don’t do complete full bar makeovers. I love John Taffer’s program. He manages well. However, he also has a full staff behind him. I don’t have that full staff to handle complete renovations, manage demographics, traffic, and everything else.

Interview-Straight-Up Bar Consulting. Image of logo with red martini, wine, and whiskey glasses.
Straight-Up Bar Consulting, LLC logo.
Question 4:

77: Who would you like to meet? In other words, who’s the best connections for your business?

DB: Above all, bar owners. However, I would also like to meet bartenders and managers that make the decisions. They can connect me to the bar owner too.

Question 5:

77: Obviously with the COVID closures of bars, this means 0 work (or at least, minimal.) What can bar owners plan to do ahead of openings?

DB: I think right now, a deep cleaning. For instance, cleaning areas that may be overlooked during busy times. Secondly, I think construction and repairs should be done now too. Some of these get neglected during normal business operations. Bars can also be planning menus and events right now.

Question 6:

77: We try to keep things fun and positive. Tell us the craziest bar story. However, try to keep it PG-13 if possible.

DB: Oh my God! <laughs> I’m not sure I can answer this! Almost all the stories are not PG-13. I’ll just give one that I know isn’t too bad.

So, one night there was a line at the mens restroom. It was a busy night. While in line, one patron was becoming impatient and just punched the guy in front of him so he could use the restroom next. Knocked him out! He then took his place and just used the restroom.

As a result afterwards the guy bought the guy that he punched a drink. They talked and had a drink together. He wasn’t a complete jerk in the end.

Question 7:

77: Your favorite drink?

DB: I love Ketel One Vodka with water and a lemon. Or, I do like a good Lemon Drop too. Pretty simple.

Interview-Straight-Up Bar Consulting. Dee Bertison's favorite drink, an image of Ketel One Vodka and a yellow lemon slice in a martini glass.
Dee’s favorite drink.

77: Anything you’d like to add?

DB: I’ll end with our tagline, “Stay in Good Spirits!”

A word from 77:

We met Dee at a SCORE workshop several months ago. 77 liked her business model thought it was a great idea, and even more so now with bars and restaurants closed to patrons. These businesses will need all the help they can get. Upon returning to normalcy, Straight-Up Bar Consulting will be able to help provide new ideas and new beverages to these locations. This can essentially give customers a product and service they hadn’t had prior to this COVID situation. Thanks to Dee for the, Interview-Straight-Up Bar Consulting. Check out more about Straight-Up here: https://straightupbarconsulting.com

77 Design Co. is committed to helping small business succeed. We want to keep their doors open, and keep roofs over their family’s heads. Keeping your business alive during this mess is crucial.

Finally, contact us if you own a business, or know of a business owner that needs marketing help. We are volunteering work at heavily discounted rates (or in some instances free) to keep business stable in our county and local area. Any way we can help, we will.

Additionally, here’s our services: https://77designco.com/services-2/

77 Design Co gray and orange logo

Analyze. Create. Achieve.

Interview-Kate Dawson of Ferri Dawson Insurance Group

Interview-Kate Dawson of Ferri Dawson Insurance Group. Ferri Dawson Insurance Group is based in Murrysville, PA. http://www.fdinsurancegroup.com

We are continuing our blog series of interviews with local business owners in the Westmoreland County and surrounding areas. The COVID-19 situation has impacted every business in the area, and nationwide. While we are attempting to get as many perspectives as possible, it’s also interesting to see how businesses are impacted differently. This week, we’ll hear from Kate Dawson, owner of Ferri Dawson Insurance Group.

Kate Dawson portrait photograph with dark background.
Kate Dawson-Ferri Dawson Insurance Group
Question 1:

77 Design Co: How long have you been in business? How about the insurance profession?

Kate Dawson: November 2019 was our Ferri Dawson open date. I’ve been in the profession almost ten years. First, I started out with claims. Next, I spent several years with a captive insurance agency. After that, a few years with an independent agency before starting out on my own.

Ferri Dawson Insurance Group diamond shaped logo.
Question 2:

77: How has Covid-19 affected your business?

KD: Well, for instance, a large part of my business is helping new home buyers. A lot of closings have been delayed or are on hold. For example, home inspections are not being done. Without these inspections closings cannot be done either.

Meanwhile, I’ve been focusing a lot on reviewing policies and coverage for clients. Further, how the virus has affected us is that I can’t meet face to face. That’s been very different for me. I’m used to meeting people.

The insurance industry is “life-sustaining” so we can continue to work from the office or home. We just can’t have any foot traffic.

Question 3:

77: Can you offer anything during the crisis?

KD: Yes. So, Ferri Dawson can do comprehensive insurance reviews. Many times people have said to me, ” I wish I would have done this sooner. I just didn’t have the time.”

Question 4:

77: Do you have suggestions for customers or others that have insurance needs or questions?

KD: Certainly, one suggestion is to use this time to cross off your check lists. You may have had some things on the back burner, this is the perfect time to get those done. For instance, insurance needs change over time. It’s more important now than ever to make sure you and your family are properly protected. Likewise you can save money!

Last week I spent ten minutes on the phone with a client and they ended up saving over two thousand dollars per year! Their coverage stayed the same, but they saved a huge amount of money. Extremely important right now.

Question 5:

77: What’s your favorite thing to do during lockdown time?

KD: <laughs> This is NOT the standard answer. So, umm, I like to learn more about insurance! Everyone is turning to Netflix, but I’ve been immersing myself in this industry. I’m reading books, articles, and journals about…insurance, <laughs again> that’s not a normal answer!

It’s also been good to take this time and work on technology. Learning Zoom and other technologies has been a learning experience. It’s still acceptable and sort of like meeting in person. The only thing though, is you can meet in your pajamas!

Kate Dawson portrait at the computer with a yellow shirt.
At the computer
Last Question:

77: Anything you’d like to add?

KD: Above all, yes, my suggestion to the general public is to use this time wisely. Use it for something that’s going to benefit you in the long run. I hope others do that for their own good. Also, be safe and be healthy.

Conclusion

Thanks for taking time to answer questions with us, Kate! Her contact info is 724-575-7237 or kate@fdinsurancegroup.com

77 Design Co. is committed to helping small business succeed. We want to keep their doors open, and keep roofs over their family’s heads. Keeping your business alive during this mess is crucial.

Finally, contact us if you own a business, or know of a business owner that needs marketing help. We are volunteering work at heavily discounted rates (or in some instances free) to keep business stable in our county. Any way we can help, we will.

Additionally, here’s our services: https://77designco.com/services-2/

77 Design Co gray and orange logo

Analyze. Create. Achieve.

Interview-Chad Amond Westmoreland County Chamber of Commerce

An interview with Westmoreland County Chamber of Commerce President/CEO Chad Amond.

Headshot of Chad Amond President/CEO of the Westmoreland County Chamber of Commerce.
Chad Amond President/CEO Westmoreland County Chamber of Commerce

We wanted to start this interview blog series off with Chad Amond of the Westmoreland County Chamber of Commerce. Chad is on the frontlines of business in our county. He is not only heavily involved in our county’s economy, but also cares deeply about its local business owners and our residents. Below is the interview-Chad Amond Westmoreland County Chamber of Commerce:

Westmoreland County Chamber of Commerce Ribbon Cutting.
Question 1:

77 Design Co: As Westmoreland County Chamber of Commerce President/CEO, you’re at the heart of the Westmoreland County economy. Off the top of your head, what effects are you seeing from the Covid-19 situation?

Chad Amond: We are all struggling. We have “non life-sustaining” businesses that are struggling more. On the other hand, some “life-sustaining” are doing well. But companies like yours that mostly work remotely seem to be doing OK. IT companies are doing well also. I always say, no business is non life-sustaining. An example of this is a single parent employee of a non life-sustaining company that is not earning an income right now. Therefore, they may be struggling to pay bills and feed their child or children. So, no business could ever be non life-sustaining.

Question 2:

77: Which industry (or individual businesses) are hurting the worst in our county? What can we do to help as a community?

CA: So many are struggling. No, I don’t want to state any one specific industry or individual business as worse than another. For instance, it’s almost every business.

I’d say what we can do is buy more gift cards, or order takeout from local restaurants. As a community, we can go online and, if given the opportunity, buy online from a local business. The large national or international corporations will get their business. They are important, too. However, supporting local business is more important now than ever. Go to Facebook or Instagram, or wherever and review these local businesses and make sure to tell your friends and family about them.

Question 3:

77: How are other counties doing? Have you had any contact with other Chambers of Commerce?

CA: I’ve been working hour by hour, or minute by minute in some cases with Jim Smith President/CEO of The Economic Growth Connection of Westmoreland (EGC) and Jason Rigone Executive Director of the Industrial Development Corporation (WCIDC) about the situation. All three organizations are working together along with elected state officials too. It’s rough all over.

Question 4:

77: Any organizations that we can mention that our community can donate to to help the situation?

CA: All not for profits seem to be struggling. I’ll mention Adelphoi, food banks, and United Way, but there are more. You can call 211 and United Way is answering health related and food questions anyone may have.

I want to mention The FirstEnergy Foundation is donating $500,000 to 42 local food banks and hunger centers. It will accelerate approximately $1.5 million in matching contributions to 116 United Way agencies throughout the company’s service territory. This helps support vital health and human services organizations who need it the most during the COVID-19 pandemic.

Question 5:

77: Anything good you are seeing from all this? We love optimism.

CA: This is the most stressful, confusing, and weird thing that’s ever happened in most of our lives. It’s like when our grandparents or great-grandparents went through World War II or the Great Depression. They got through it though. That is to say, whenever it ends things will be much less stressful than even before it occurred. We will have endured.

When it does end, people will be flocking to the movies, restaurants, malls, stores, etc. like never before. That’s the positive. We have that to look forward to.

77: In conclusion, anything you’d like to add?

CA: We absolutely have to thank our hospitals. We need to thank our nurses, doctors, entire staffs, and first responders. Certainly, our grocers, gas station attendants/owners, and food services also need to be appreciated. Consequently, they are the ones getting us through this.

Westmoreland County residents should try to buy local 99% of the time, too. During this, and even afterwards, our local businesses will need our help.

Most importantly, I wish our county, nation, and well, the whole world to just be healthy and safe sooner rather than later.

A quick side note from 77:

In conclusion, we’ve explained in past social media posts and blogs about how our business was formed. If it wasn’t for the Westmoreland County Chamber of Commerce, we wouldn’t be here. Networking years ago at the Westmoreland County Chamber of Commerce is what started our business. For that we will always be grateful. We are still proud members of the organization.

From a personal standpoint, Chad has been a great colleague and mentor to 77 Design Co. We are also honored to call him a good friend (and a fellow Red Sox fan along with co-owner Bobby Drakulic) too. Chad would like to mention that he also likes the Pirates. He had a chance to throw out the first pitch at a game last year as well. If we had to describe Chad in one word, it would be “GENUINE.”

Lifelong Red Sox and Cheers fan, Chad Amond.

77 Design Co. is committed to helping small business succeed. We want to keep their doors open, and keep roofs over their family’s heads. Keeping your business alive during this mess is crucial.

Finally, contact us if you own a business, or know of a business owner that needs marketing help. We are volunteering work at heavily discounted rates (or in some instances free) to keep business stable in our county. Any way we can help, we will.

Additionally, here’s our services: https://77designco.com/services-2/

77 Design Co gray and orange logo

Analyze. Create. Achieve.

Keeping Your Business Alive

Keeping your business alive during this crisis is undoubtedly on the top of many people’s minds. Needless to say, we are in uncharted territory with regards to everything going on today in our society. The Corona/Covid-19 situation and the stress of the times is starting to weigh on everyone.

First of all, we believe that the health and safety of our community is the number one priority. However, we also have hope that sooner than later our lives will return to something they resembled in the past. Nothing lasts forever. Our kids will return to school. Businesses and organizations will return to their offices. Commerce and the economy will begin to flourish again. Life will return to something that resembles what we had before Covid-19. Sounds like the speech given by Bane in the movie Dark Knight Rises, but true.

Open For Business!

77 Design Co. is open for business. Saving businesses online one day at a time! We’re not going to quit the fight. Unless, every business in the world ends, we’ll be here, and we will continue the fight for your success!

The advantage to a business model like that of 77 Design Co, is that we are nimble and able to adapt quickly. Double 7’s can function at 100% as a virtual business. We’ll utilize the very technologies we help to create for our clients. Our goal is to continue to brand and market your business or organization during these unprecedented times. In some cases, with current clients, they are FLOURISHING! Big time!

77 Design Co business card, keyboard, and flash drive.
Call, email, or text if you have questions. We’ll help in any way possible. Free of charge!

It’s understandable that the economy is going to suffer for a period of time, however, we highly recommend that your marketing efforts do not stop. Believe what you will, but now is the time to act. Time to double down on your efforts. The market may be soft because of this pandemic, but once doctors, scientists, and medical professionals get this outbreak under control the market will rebound. It will rebound in a BIG way! Once the pandemic is over customers will be back out buying like never before. Don’t be left behind. Come out on top.

What Can You Do?
Image of scrabble pieces spelling marketing.

Your customers are counting on you to be there at the end of this. For example, think about adding to or creating new elements for:

* Social media marketing​

* Email Marketing

* SEO (Search Engine Optimization)

* Blogging

* Remote blog or social media training for your staff.

* Updating or creating a website

* Direct Mail Marketing

* Radio Advertising

* Digital Marketing / Google ads.

Further, you can view ALL of our services here: https://77designco.com/services-2/

ADAPT and ADAPT NOW!

Adapt and change with the market BECAUSE THAT IS WHAT YOUR CUSTOMER NEEDS. Our community is all in this together. Above all, please don’t give up on yourself or your business and throw in the towel.

Don’t say there isn’t any opportunity in a down market. Refuse to say “no one needs what I’m selling, or I can’t sell what I have.” We’re all going to take hits during this crisis, but take a minute and think through your business, your verticals, and your products.

Where will your business be at the end of this pandemic?

What can you diversify with your products and services?

Where can you create a new product line?

Can you create a new avenue of marketing or drive demand for your product and a new line of revenue?

In addition, this Ad Exchanger link https://www.adexchanger.com/strategy/the-dos-and-donts-of-marketing-during-a-global-crisis/ discusses more. Here is an important excerpt from the article, “Sales will be lower all around during an economic downturn, but the advertising you do today will help you over the next year, the next five years and beyond,” Wieser said. “This is actually a good time to build trust.”

Nothing Comes Easy

While it won’t be easy, it’s certainly possible to succeed in a slumping economy. We’re here to help and answer any questions you may have. For instance, let’s work together to develop strategies to help you navigate these uncharted waters.

77 Design Co. is committed to helping small business succeed, keep their doors open, and keep roofs over their family’s heads. Keeping your business alive during this mess is crucial.

We have been, and will continue to work for, local businesses at reduced rates, commission rates, or in some cases free of charge until this ends. The top priority at 77 Design Co is to see as many businesses through these tough times as possible. Once again, keeping your business alive is the only thing we want for you. In conclusion, if we all work together, we will survive!

77 Design Co Logo Image

Analyze. Create. Achieve.

Marketing Success in a Down Economy

Marketing success in a down economy. Yes, your business CAN!

The Coronavirus has brought almost everything to a screeching halt. Tough times indeed, but the final story has not yet been written. Fighting for the success of your business is CRITICAL!

Dollar bills and coins laying on glass with the 77 Design Co business card.
Keep your business marketing and diversify!

The Great Depression was one of the hardest economic times for consumers and companies in American history. However, a few companies doubled down on their marketing and advertising. They adapted, and even developed new products/services during that time. That is to say, consumers still had options and choices to fit their budget.

No matter the economic climate, day of the week, time of the year – someone, somewhere, is still doing business. Shouldn’t YOUR business be out there to compete?

Sure, maybe people won’t replace their HVAC systems and buy add-ons like UV lights and extra filters, but there’s still repairs to be made. Maybe they will buy the add-on!

Windows will still need to be replaced. Construction of new homes and buildings will still take place. People will still need to see the dentist. Cars will need to be repaired or insured. Groceries will still be purchased. Shoes will still wear out. Grass will inevitably grow and lawns will need to be cut. Some of these businesses may be halted right now. Doesn’t matter, there will still be demand in due time. High demand!

Until then, read on about how to diversify…

Life will go on we will adapt. Money may not flow as freely as it has in the past few years, but it will still flow. Thinking about it, maybe we took everything we had for granted (which is a totally alternative topic.) However, consumers still need products! Let them know you are there and can get them what they need!

1. Proctor & Gamble

How did Proctor and Gamble beat the Depression? Things got tough when grocery customers started cutting their orders. Inventories piled up. P&G realized that even in a depression people would still need soap (again no matter the time, day, economic climate, someone somewhere is doing business.) So, customers decided they may as well buy from Procter and Gamble. Why? Because they saw them, and saw them often.

Instead of pulling back their advertising, P&G throttled up. The company researched and actively pursued new marketing avenues, including commercial radio broadcasts. One of these tactics involved sponsoring daily radio serials aimed at homemakers, the company’s core market. In 1933 P&G debuted its first “soap opera”, Oxydol’s Own Ma Perkins. Women around the country quickly fell in love with the tales of the kind widow.

This program was so successful that P&G started cranking out similar programs to support its other brands. By 1939, the company was producing 21 of these so-called “soap operas.” In 1940, the company started its own production division for soap operas. By 1950, it made the first ongoing television soap opera, The First Hundred Years.

2. Martin Guitars

Like entertainment of the time, musical instruments would seem to be a vulnerable industry in a down economy. As a result, venerable acoustic guitar maker Martin made it through the Depression utilizing strategies that were deliberate and well thought out. Martin is known for some of the most high-end guitars in the world today. The company stuck to its principle of not giving high volume retailers discounts, which maintained its relationship with smaller dealers and cemented the company’s image as a fair manufacturer.

Martin also created an “entry level” line and began offering the new, less expensive models. They went on to enjoy great popularity. The ​guitar that comes to mind when someone says “acoustic guitar” is the “dreadnought” born out of necessity during The Great Depression.

Once again, marketing success in a down economy.

3. Breweries

Ah, Breweries! Yes, money was tight, but brewer’s core product, beer, wasn’t even legal! Talk about having it BAD! During national Prohibition from 1920 to 1933, about half of the country’s breweries closed their doors. Alternatively, several hung in hoping and working for a repeal. How did these brewers make ends meet during the Great Depression when they couldn’t sell beer to a distressed population of people? Worse, people who didn’t have jobs? By diversifying.

And then diversifying some more…. And maybe even a little more…

Brewers started venturing out into other enterprises including running dairies, selling meat, and other agricultural enterprises. Brewers were also allowed to make “near beer” that had only trace amounts of alcohol. Breweries applied their expertise to soft drinks like ginger beer. Frank Yuengling, who headed the brewery of the same name outside of Philadelphia, remained confident that Prohibition was just a phase. He personally diversified widely, including a foray as a bank president and opening a dance hall.

In the end, waiting out the storm by diversifying (and maybe brewing some illicit beer on the side) turned out to be a sound marketing strategy. According to a survey done by the American brewing ​industry, eight of the 10 largest brewers in the U.S. are pre- Prohibition brands that survived through the Depression.

Coors Brewing Company also diversified and weathered the storm during the Great Depression. Good stuff! We all (beer lovers) appreciate this today! Check out more brewery success stories here: https://www.history.com/news/brewers-under-prohibition-miller-coors-busch-yuengling-pabst

Another example of marketing success in a down economy.

A photograph of a case of Coors Original Banquet beer outdoors.
Conclusion.

So, don’t say there’s not opportunity in a down market. Don’t say no one needs what I’m selling, or I can’t sell what I have. Use all of your resources and brainpower right now to come up with a plan.

We’re all going to take hits during this crisis, but take a minute and think through your business, your verticals, and your products. Can you diversify? Where can you create a new product line? How can you create a new avenue of marketing to drive demand for your product? While it won’t be easy, it’s certainly possible to succeed in a slumping economy.

We’re here to help in any way we can. Drop us a line.

Marketing Scrabble tiles and a 77 Design Co business card.

Analyze. Create. Achieve.