Is My Business Idle or Moving Forward?

Ask yourself honestly, is my business idle or moving forward? Because we (as small business owners) are so busy and buried within our business, we often neglect marketing, brand recognition, and other goals. We are all guilty of this from time to time. Consequently, it’s the nature of entrepreneurship.

Have you taken a look at your goals recently? Are you hitting them or falling short? Or, in other words, do you even have any goals set in the first place yet? To clarify, sometimes we need to lift our heads out of the hole to take a critical look at what we are doing. Make sure you are doing the following to see growth for your company.

raindrops with the 77 design co logo within them. Is my business idle or moving forward?
With all the rain lately, this image seems appropriate.

1. Set some SMART goals.

Specific. Measurable. Achievable. Realistic. Timely. Continue to track on these goals constantly. This should encompass all company goals. Another way to look at this is to set sales, marketing, time table, and financial goals, among other SMART goals that you can think of. As a result, your business may run smoother. 

2. What is your growth strategy?

Do you plan on adding employees to expand expertise? Products to expand marketplace presence? Even more important, maybe set your growth plans for 1, 5, or 10 years down the road. So, this can help lay out a good road map. Do your best to make these happen.

3. What about a marketing strategy?

Do you know enough about SEO, paid ads, design, email marketing, etc to put a campaign together? How do customers find you? So, a solid marketing strategy can be a HUGE difference maker in the above. Is the general public aware of your business? Do you often hear from new people that you meet that they have heard of, or know of your brand? Can you handle all of this on your own or internally? If not, outsource your marketing.  

4. Are you active on social media?

Engaging with your customers? A stat taken from Hootsuite says that 90 million small businesses use Facebook. Check out more impressive Facebook stats here.

Some businesses and nonprofits we work with solely utilize social media as a means to boost sales and/or create brand awareness. For instance, they may see enough in return that they don’t have to spend money marketing elsewhere. Because of this they are able to meet their desired goals. Certainly, success will vary from business to business.

5. Are you stuck using old technology or no technology at all in your business?

Finally, technology. In short, we see this quite often. Some business owners are terrified of change. Hey, we get it. Change can be scary.

Certainly, there are some industries that stick to old routines or technologies. Some don’t even have emails or websites! As a result they are unaware of what they may be missing.

New customers can be constantly found all over the Internet. If you aren’t there, they won’t find you. Therefore, don’t be afraid to make a tech change for your business. This can be from your marketing software, to POS, to an automated machine.

In some instances, a business owner may not want to make tech changes. Perhaps they are content with what they make and the size of their business. This is fine. To each their own. In conclusion, if this is you, then you are idle.

Again ask yourself, is my business idle or moving forward? Lastly, if you have questions or need help…we are here for you.

Two business cards on a white background.
Call or email us for help.

Analyze. Create. Achieve.  

A Blog About Blogs-77 Design Co

Welcome to the 77 Design Co blog once again. This weeks blog is about…blogs!

You may ask, What is a blog? How do blogs help my marketing efforts? What’s the point of a blog? What can spending all that time writing a blog do to help my business? These are all valid questions and questions we’ll answer them here shortly.

Let’s start with the basics. The Dictionary definition of a blog is, “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” There you go. A blog is a simple means of communicating something about your business, product, hobby, interest, or any topic of your choice. You may want to write about something relevant in your industry. Perhaps, you may choose the topic of baseball and write a short personal blog about that sport. It can be any topic. It can be any length. Make it yours, just try to make it informative and accurate…especially if you are blogging about a business.

Now let’s get into the nitty gritty a little more. How can it help marketing efforts? Well, a blog can help with SEO (Search Engine Optimization,) it can add credibility to your company, it can be used to market a sale or discount you are offering, or maybe a new product/service. A blog can help in any way you want it to. Promote your blog on social media and see if customers react. Ask customers what they’d like to read about that’s related to your business.

What’s the point of a blog? It can have a very crucial point. Or, no point at all. It can be something that you can direct customers to. It could be about something such as a particular law or legality for a law firm’s blog. Maybe a new product is coming out in the gas well industry. A manufacturer may want to discuss that with their customers through a blog. The point of a blog can be as important or as ridiculous as you want it to be. Again, if you are in business and blogging, make it accurate and informative.

What can spending all that time writing a blog do to help your business? Hmm, let’s see here. You can become an authority in your profession! If you know something and you know it well, share it with others. Write about problems you see and deal with on a daily basis, then give suggestions on the best ways to avoid these problems. If you market your blog properly, customers will thank you for the helpful information. You may also be able to influence a reader into choosing you instead of a competitor. Give insightful information about whatever topic you choose and be the person or business of influence!

Here are a few tips for blogging.

1. Add images, short videos, or a cool design. Not just any old out of focus, uninteresting image or video but damn good looking stuff! The human eye picks up on images 50,000-60,000 times faster than ordinary text. This will keep readers moving along and interested in what you have to say. Keep the blog fresh and the images looking sharp. If you need a hand with this, hire a professional photographer/videographer/graphic designer…or give us a ring!

2. Use terms that are relevant to your industry. Terms or short phrases will immediately attract attention to your blog topic. Plus that will also help with SEO.

3. Be professional and courteous. Write professionally and don’t slander or smear others or your competition in a blog. If you do it better, just say why and leave it at that.

4. Be consistent. Make a schedule of when to blog and stick to it. It takes a while for others to find your blog or gain interest in it, and nothing is better than consistency at helping with this. You should blog to your website AT LEAST monthly, if not daily or even weekly.

Now, get writing and get sharing your blogs with the world! It can be a tremendous help to your business if properly written. For any questions or any help to get started…our numbers and emails are right below.

Analyze. Create. Achieve.