Year-End Marketing Ideas discusses some useful ideas to better market your business at the end of the year, and into the next. Small businesses all over the world have had some hard times the last few years. It’s difficult to keep up marketing and advertising alongside the major corporations that seemingly have endless pockets. We’ll list some inexpensive (or free) ideas that can make an impact for your business.
Market to be helpful. Not many things are as annoying as being infinitely bombed with sales, sales, sales. As we have said in the past, make your company helpful. Some of these Year-End Marketing Ideas will help your company in the long run. If your company has the ability to assist people with problems share those. This takes us to…
Share Info or Solutions.
Share info and solutions. Is there a big change in your industry? Do you offer something that can truly help others save money, improve health, wealth, or their future? What information at your disposal backs that up?
At this point, it is also important to ensure that your sources are credible and reliable. Try not to use opinion based sources in your marketing message. If you do, on the other hand, make sure they come from reliable industry leaders or news organizations.
What’s the Offer?
Finally, what’s the offer? At the same time as sharing info and being helpful, offer something you truly believe in. For example, is your offer a huge discount? Likewise does it truly benefit the customer? Society? Don’t throw offers out there (especially during the holidays) that are obviously self-centered for business growth. There is a fine line. Marketing is in a sense, self-centered. Its whole purpose is to create growth, attention, and eventually wealth for your business. However, you can market selflessly. Perhaps, you take a little hit on a great customer offer to help growth in the long term. Creating long-lasting customers that trust you will pay off in the end.
Equally as important as the above categories, establish visually creative messages. If the offer is spectacular and the information is extremely important, none of it will likely matter if there isn’t something great to see. In the past we’ve shared research and statistics about how visuals affect marketing messages. Read more about visual perception, communication, customer psychology, and more from Patrick Mutabazi and LinkedIn here: https://www.linkedin.com/pulse/how-important-visuals-marketing-patrick-mutabazi?trk=articles_directory. There’s a ton of factors involved.
Need a helping marketing hand heading into 2023? Drop us a message: https://77designco.com/contact-us-2/
Have a wonderful Christmas & New Years when you get to it!