What is the Best Thing About Your Business?

What is the best thing about your business? Do you show this to the world?

By Email Marketing Girl

Email Marketing Girl drinking wine.

When we ask this question, we hope it starts to generate some thought. Gets those creative juices flowing. Why are you in business? What is the best thing about YOUR business? What are you doing to display this in your marketing?

So, we stand by the initial thoughts we had when we began this partnership. That is to say, in order to effectively market your business, you have to show personality. Likewise, show customers why you care, or how you help. Generally, people will be more likely to purchase from you if you SHOW them who YOU ARE as a company or individual.

Photo of Rob and Bobby.
Yes, we like to drink beer…and bourbon. However, we work our butts off before enjoying either.
Could it be company culture?

Do you have a high retention rate of employees and they absolutely love working for you? You need to showcase this on your companies social media platforms, especially LinkedIn, where a large amount of people find their jobs nowadays. Photos and videos! Share them.  

Is the best thing your product? 

Make sure this product is front and center on your website to showcase it the most. Also be sure to post about it on your social media. Similarly, share photos and videos!

Are you the best at social media? 

Whether it be you personally, as your company, or a service you provide to customers. This is huge since we are living in a social media world. Everyone looks to social media platforms and everyone, almost everyone, is on social media. You can’t hide…

Customer experience top notch? 

This is wonderful! Make sure that you are putting customer reviews on your website, in your emails that you send, and on social media. People look to reviews for everything. That is to say, they trust those reviews, so make sure they are easily accessible. Reviews are becoming increasingly more important because it’s sometimes the only thing customers look for.

Is your office space super hip, or tech savy? 

This is great for millennials. The more hip, the better. But be sure to update your office and show it on all platforms! People want to see what kind of office you work in. So, whether it be a person that wants to work for you, or a customer that is intrigued, it would do best to explain and show your space.   

77 Design Co gray and orange logo

Analyze. Create. Achieve.

Psychology of Proper Marketing

Proper marketing of your business requires the simultaneous use of many differing things. In order for your ad, print marketing materials, signage, web/social media pages, and other handouts to resonate with a customer, you have to have visual appeal. If there isn’t an attractive design, logo, or image(s) included, you may be throwing away costly materials, or worse…losing a potential customers attention!

Creativity, color, strong photography, font styles, layout, and the overall design play important roles in how your business is perceived. Using “Gestalt Principles” to better your business’s message can greatly increase your reach and marketability, as well as create an appealing brand to share with the world. Gestalt (meaning unified whole) psychology is what marketers and advertisers have been using for years to create attractive ads. Its a German psychology theory on how the human brain processes, perceives, and then puts together pieces of something they see.

Although studies vary, most are similar in their results. The brain processes visuals 92-94% more than text alone. We, as humans, engage quicker and longer when there are images involved. The brain also processes these images 50,000-60,000 times faster than text.

As a business owner it is up to you to not only provide customers with the highest quality of work, but also to use every option available to cut costs, increase brand awareness and engagement, and get more reach. Give us a call to learn more on how we can help with all of the above.