Email Marketing Girl here. Let’s talk about improving your email marketing plan.
Let’s start out with the first thing you see when you receive an email. The from address, and the subject line.
Depending on your email service provider, you can update your from address. Would you be more inclined to open up an email from firstname.lastname@example.org or Dan, who you have worked with in the past? Probably Dan the man. Studies show that using a specific personal name, rather than a general email address or company name, can increase your open rates by as much as 35%! As a result, a much more successful email campaign!
Now moving on to the subject line. You can play around with some A/B testing using first name personalization. That is to say, see what works best for your audience. Henry, we think you will like this weeks sale vs We think you will like this weeks sale. Wonder which one will do better? Through research, we’ve found that using a first name can increase open rates by 20% because it’s personalized.
Also in the subject line, how about emojis?! 😄🙃😜 Emojis are definitely eye catching and likewise have seen better open rates. Are they goofy? Yep. Do they catch the eye? YEP! Similar to using a first name, Experian also found an increase in opens. Compared to text only subject lines, using emojis in email subject lines increased their open rates by 56%. Seems like maybe popping a few in would work better. 🤭
Design, design, design. Nobody wants to read through an email that has small text and terrible color combinations. Depending on your brand, make it easy to read, see and scroll. If your brand color is blue, have some blue in the email. Certainly, it should be mobile friendly too. For example, about 41% of people are opening up emails on their mobile device, and consequently that number is ever increasing.
Finally, Length. Above all, I promise you, that if you have a long email full or words and no photos or cool little designs, it will not get read. Most people only read above the fold and a little bit more… if the content is appealing. So, I wonder how many people are still reading this blog post? If you are, post on our facebook business page (if you have facebook) with a checkmark emoji! Maybe we will pick a winner and give them something fun as a thank you. Continuing… short and sweet, content and pictures do really well in emails.
There are some quick tips to make your email stand out. Believe me, there are plenty other things to take into consideration. However, these would be a strong start to your email campaigns.
Analyze. Create. Achieve.