When I started out in this business I worked in radio sales. Country radio I might add… Aside from being a rock n roll kind of guy in my early 20’s schlepping country radio wasn’t my cup of tea, yet I learned a lot from my very first boss.
One of the key things he taught me was when things weren’t going as planned look back at when they were going as planned. Look back to when things were going the way you wanted them to. He called it getting back to basics.
So you’ve got this facebook page. You’re posting. You’re not getting any likes, comments, inteactions. No one is seeing your posts. What gives? Well, let’s put on our cowboy hats and boots, sell some spots on country radio, and get back to basics.
The goal of social media is to start conversations and create relationships.
Look over your last few posts. Are you communicating or are you promoting?Consider offering a variety of information relating to your business that could stir up a conversation, create a question or even engage someone who isn’t ready to buy right now and well, create a need for them to buy right now.
Part of establishing relationships is building a loyal fan base
That can only be accomplished through providing the information people are looking for.
If you don’t have a website that offers this information to supplement your social media content, the conversation won’t go far and neither will the relationship.
Your audience needs a place to go to continue building a relationship with you, whether it is a blog or even another social platform, such as YouTube.
If you aren’t properly branding yourself, how will people remember you?
Creating brand recognition is a key component of social media. To achieve this, everything must be consistent across the board.
All social networks should use the same profile image and cover photo. This makes it much easier for potential clients to recognize you and feel confident that the account they are choosing to follow is authentic.
Social media isn’t your personal show-and-tell, it’s a conversation.
It’s quite important to share and link to other relevant content and blogs in your content.
Not only does it add value, but it also increases your reach if others in your profession share it to their social media channels.
If you build it, they won’t necessarily come.
This takes more than just regularly checking your notifications and responding appropriately.
It also means actively following relevant accounts, interacting with individuals on your page, sharing posts by others and starting conversations on other accounts.
In addition to these organic measures, your strategy should include a budget for advertising. In all regards, you have to be consistent, or you can forget the leads.
Worried you don’t have the time to dedicate to social media? Consider hiring a firm that can help. However, be cautious when interviewing potential agencies.
If someone is pitching a cheap solution, whatever you are being promised is likely too good to be true. Enlisting less than stellar help could end up with with you having the same posts as every other competitor in town.