One thing that always befuddles me is when I see a professional business with a @gmail.com, @comcast.net, or some other NOT “@yourbusiness.com” email address.
Customers Expect More.
Customers expect your business to have a domain name and website. An email address like firstname.lastname@example.org oozes professionalism. Professional email’s are important. Much more so than a generic email.
Free email services, such as Gmail and Yahoo, are great for personal use. However, when you use a free email account for business purposes, people start to doubt your professionalism and credibility.
For example, say that you are in the process of planning to build a home. You are meeting with several builders. One builder has a email@example.com and the other builder has a firstname.lastname@example.org. As a result, tony129_builder…probably doesn’t get the job. Maybe he’s less expensive. Maybe he’s a better quality builder. Doesn’t matter.
For many people, that can be a first clue that something is wrong. That is to say, they would start to question the integrity of the builder. We all know trust goes a long way in business.
Why doesn’t this builder have his own domain email address? Does he have a website? Is this business legitimate or am I going to be taken? These are some of the questions that you might start to have. Would you take a business with a Hotmail.com email address seriously?
We mean no disrespect here. Maybe, there’s a reason for this. On the other hand, we’re not sure why.
Consequently, a domain, logo, and business card are the minimum requirements for any business. Even new ones. Yourname@yourdomain.com looks a lot better than email@example.com or firstname.lastname@example.org. In conclusion, we’d love to hear from you on this. Prove us wrong!