Admittedly, we’ve posted about this topic, Comparing Marketing to Gardening, in the past. There’s no problem with repurposing good content! At the same time, we feel this is good. Also important. It’s that time of year again. Spring time!
In Western Pa, spring is here. We couldn’t be happier! We love gardening and we love what we do! This weeks blog post explores how comparing marketing to gardening will help with business growth.
Much like your garden, a business requires constant attention, maintenance, and care to result in good growth. We all want healthy, bountiful vegetables or fruits from our gardens. Your business should be looked at in the same way. Due to a variety of reasons, there are many similarities to both that you may not initially be aware of.
Comparatively, here’s an article about business growth and gardening from Medium.com similar to our blog: https://medium.com/the-mission/5-steps-to-grow-your-business-like-a-plant-4e7abbadf390
We must pay attention to everything about our business. Troubles can occur if we don’t. Exactly like a garden. Things can spiral out of control if they aren’t looked after. The weeds can take over and almost always this results in a depletion of growth. Customers can get upset due to a lack of response, something an employee did, or a bad estimate. Just to name a few. Getting great reviews from your clientele base is essential. Stay on top of things. Pay attention to potential problems and ‘weeding the garden’ are both crucial in order to succeed.
New customers come from a range of different places. For example, word of mouth may be the main tool you use. But, perhaps you started promoting your business on social media or another outlet. Customers that find you elsewhere will expect a certain level of maintenance on your platforms. They want to see and read about your business. Consistent upkeep is essential so things stay fresh. Rarely does a business thrive on social media by letting things get stagnant. Marketing and finding new leads for your business consistently is similar to watering or adding essential nutrients to garden soil. Therefore, maintenance must be exercised regularly.
Care certainly wraps up both of the above. This can be looked at in several ways. Care means caring about your customers and your reputation. Likewise, care also means caring about what happens with your marketing garden. Just planting and walking away will result in failure.
If your business “has been doing it this way for so long” it may be time for a change. When you do make a change take great care in how you do it because nobody wants to spend more than they have to without the desired results. Like a garden, you should rotate. You can’t continuously plant the same seeds and plants in the same areas year after year without changing things a bit. This will hinder growth. Care will ensure that your garden stays healthy.
In conclusion, plant the (marketing) seeds of your business garden. Pay attention to everything happening. Maintain customer relationships, and grow new ones. Care for the new things you are trying and your reputation. Then, watch your profits and business garden grow!
Analyze. Create. Achieve.