Great Ways to Propel Your Marketing in 2020

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Looking for great ways to propel the marketing efforts for your business this year? We’ve got you covered. By the way, Happy 2020! 

Bills of money and 77 Design Co business card.

Back when we began this little partnership venture that is 77 Design Co, we had a lot of great ideas on how to help local businesses become more marketable. Though, occasionally, we got a little sidetracked over the last few years. Well, we’ve made it a mission to get back to our roots for 2020. Some of these ideas can really boost your engagement and increase interest in your brand. 

Employee of the Month-Recognition

Do you like your employees? Yea, that’s what we thought. Likewise, others probably do too. Especially their families and friends. Showcase your employees within your marketing strategy. Create a monthly employee program that highlights and recognizes their efforts! 

Marketing is all about displaying what you do, but also a HUGE part of it is showing WHO YOU ARE as a company. What better way than to pull out your best people and brag about them? They will most likely be appreciative, and this can also increase employee morale. Take a photo of them. Hang it up. Write a blog about them (or let them write it.) Do a quick video interview. Post an image and short blurb about them on Instagram and/or Facebook. Heck, put it to LinkedIn too.

Explain to customers why this individual is so important. Show them off!

Employee Blog-Make it Fun

As listed above, write a blog or interview an employee each month. They will undoubtedly open up about things they enjoy, what they like about your company, and their family. Want to attract attention to your business while doing something nice? This is a great way to say thank you. 

If you really want, you can allow them to write a blog about themselves and your company. Therefore, this could be interesting to see how they perceive working for you. They may even be more open about themselves. Authenticity is a great magnet in marketing. People also love to see individuals that they know being recognized for their achievements. 

Social Media Posting-Social Media is Social

Engagement/reach on your FB business page down? As a result, you need to do something that will attract attention. Another great way to propel your marketing in 2020 is definitely through social media. It’s on the rise. Make posts about how awesome your team is! Tag them. Show what they do and how well they do it.

For instance, “Joe” may be your best warehouse worker. He never calls off, shows up on time, and goes above and beyond every day. “Joe” obviously cares about your company and has its best interests at heart. Snap a few nice photographs with “Joe” hard at work. Maybe get one with him in front of the building or on break. Similarly, you can create a short video or interview with “Joe.” Tell a story, and do the best you can to make a video or the images aesthetic. Share this to social media. Do this each month with a new team member or office staff. This will increase engagement and spur interest in WHO your business is, not just what you do.

Pets & Products & Customers

Yep, you read that right. If you have a small staff of employees or are an individual business owner, use a pet as a mascot. Have “Fido” create the content and speak to your customers. For instance, “Fido” can solve problems or offer free advice. Perhaps you can create a persona for your pet “Fido.” Make it fun and informative.

Likewise, you can create a Product/Service or Customer of the Month program and utilize the same tactics as above. However, you may need to use your imagination a little to figure out ways that you can make it interesting. Display creative photos, designs, and videos of products, or even customers that are delighted with your services. Offer a product/service discount each month.

There are countless ways to propel your marketing efforts but hopefully these help get those creative juices flowing. These are all great ways to propel your marketing in 2020.

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What’s the Best Things About Email Marketing?

What’s the best things about email marketing?

by Email Marketing Girl

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Personalize!
You can personalize content. Send customers emails about what they actually want to see. Let’s give you an example.
You are an 18 year old male vegan. Typically, you shop at a local grocery store every Monday, getting fruits and veggies and some household necessities.
<Insert phone buzz> you get an email from that grocery store with “ON SALE – steaks and baby food” uhhhh – not the content that person wants to see. At least I wouldn’t think so. Therefore, change it up. Create a custom email for specific types of customers who you want to get a specific message to. As a result, you’ll notice an engagement increase and subsequently sales as well.
Instant!
It’s instant. People love last minute deals or coupons. Getting an email for a coupon to a store I always shop at is a great feeling. Yes! I will now order that shirt I have been eyeing up for weeks.
However, without that email, it was out of sight out of mind.

Side view of laptop with e-mail interface on blurry background. Email marketing concept.
Email Marketing can work!

Reach.
Email can help you reach a mass amount of customers. Calling all your customers takes time. Email: one click and it’s out the door to everyone.
This form of marketing is affordable. Traditional marketing like TV ads can be costly. If you are a small business, those ideas are out the door. For instance, if you have a smaller budget set aside, an email marketing plan could be a game changer. So, a small business can thrive with the right email marketing strategy!
On the other hand, email marketing is a numbers game. That is to say, like anything there are always pros and cons. Any form of marketing though, may take a little while to become fruitful. Patience is necessary when applying any marketing strategy.
However, it’s still one of the top forms of communication. All businesses should have an email marketing plan in place, and if you don’t, give us a call.
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Learn About Click Through with Email Marketing Girl

Hello world, Email Marketing Girl here again.
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Click Through
Want a better click through rate?
Let’s start by understanding what a click through rate really is. Sounds simple, right? It is!
Don’t let marketing metrics scare you. A click through rate is just a percentage of customers who open up the email and actually click on a link. There, click THROUGH.
As of March 2019 ( Constant Contact), the overall industry average click through is 7.43%. The open rate is 16.74%. This all makes sense. Email metrics are just a funnel. Starting with a big number of people. Not everyone will open. Not everyone who opens will click. And not everyone who clicks will buy.
However, the better content you have, the better open rates, the better click rates, and so on. This is common for most marketing strategies also. Not everything will work immediately because it takes time. For instance, as we’ve stated before, any marketing is like a slow drip. It takes a little time to build up to your successful goal.
So let’s think, who are your customers and what content do they want to see come through their email? You don’t want to send the same email content to person A that likes outdoors and hiking as person B that likes shopping and going to the spa. Some of that content should be targeted to their wants and needs. Customize, baby, customize! Therefore, the more targeted, the more the person feels you understand them.  In short, know what they want so it becomes a 1:1 conversation with them and the brand.
Want to know more about email marketing metrics? Want a better click through? Call us!
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What Do You Want to Know About Marketing Your Business?

As a local marketing firm, we are constantly seeking input from business owners that we work with, because we want to know! We want to know what issues you face on a day to day basis regarding your business.

Is it finding the best social media reach due to the ever changing algorithms? Maybe, you struggle with getting your website found online? 77 Design Co hears problems from customers regularly about failed marketing attempts, or more specifically failed web design. The overall design of your website may be a problem you’d like to know more about.

A ton of money can go into a marketing strategy and not produce the intended results. What we do to improve this, is meet with the business owner(s) and truly learn as much as possible about their business and competition, then assess a solution. Working together with someone you trust, and crafting the best message you want to get out can help produce tremendous results.

Speaking of competition, maybe that is an issue you face? If your competition is succeeding in something and you are not, what can we do to improve that? Is your competition pounding money into a market that you can’t compete in? We’ll work that out…and help you do it better!

Providing free initial marketing consultations is something we do on a daily basis at 77 Design Co. Feel free to leave a comment or shoot us an email regarding the problems and pain points you face with your business’s marketing. Let’s find a niche for your business and exploit the best way to draw attention to you. We’ll work together with you and your staff to resolve these and other issues, then truly design a marketing/advertising strategy that will work for your budget and produce new customers. We look forward to hearing from you! Let’s make this year better than last!

Analyze. Create. Achieve.

Guest Blog Partnership Program

We mention it all the time, as a marketing agency we want to see others that we work with succeed when it comes to their business marketing. It’s not just something we say, it’s something we truly believe in.

This is why we have created a new Guest Blog Partnership Program! We are excited to give business owners and colleagues that we know a forum to write about and thoroughly discuss a variety of aspects about their business. The new Guest Blog Partnership Program, gives local businesses an opportunity to spread the good word about their business, no matter what industry they are in.

The program will cost only fifteen dollars per month (with a one-year contract.) This partnership agreement will include your business logo/link to your business website here on this blog page. Essentially, your business will be a sponsor of this blog page. It also includes the option to add one written blog per month about your business to this page, that will be posted here by a 77 Design Co team member. We will then share your blogs onto our social media outlets. To improve results, we encourage other business owners that are also in the program to do the same. The goal here is to create a sphere of local business owners that can cross-promote one another that will increase engagement and awareness of each others business. We believe this is a fantastic opportunity for any business owner without a blog outlet and the rate is very affordable.

The price of fifteen dollars per month simply covers the time we’ll have involved with posting and sharing of the blogs. Feel free to contact us for more info. We look forward to working with your business too!  

         

Marketing Tips for Your Business in 2019

We are all about creating successful business marketing plans at 77 Design Co, and we are also always on the lookout for new research and statistics. We came across an article from Digital Doughnut by Abhishek Talreja and figured we’d share here:

https://www.digitaldoughnut.com/articles/2018/november/6-quick-small-business-marketing-tips-for-2019

The article is about 6 tips on marketing in 2019. Included are some things we’ve discussed in past blogs about, telling unique stories of your brand, using your most powerful marketing channels, and creating custom videos/photos for your business. All of it is pretty good advice when deciding how or who to market to. Take a quick gander and as always feel free to reach out if you’d like to improve your business’s marketing.

Analyze. Create. Achieve.