Question 1

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the process of structuring your website, content, and online presence so that AI tools like ChatGPT, Google AI Overviews, and Perplexity can clearly understand, trust, and recommend your business in AI-generated answers.

Question 2

What is Answer Engine Optimization (AEO)?

Accepted Answer

Answer Engine Optimization (AEO) is the practice of structuring your content to appear as the direct answer when someone asks a question in Google, a voice assistant, or an AI tool. It includes question-driven content, FAQ strategy, featured snippet optimization, and schema markup.

Question 3

How do I get my business to show up in ChatGPT or AI search results?

Accepted Answer

To appear in AI-generated search results your business needs clearly structured content, consistent information across all online listings, schema markup on your website, and authoritative content that directly answers the questions your customers are asking. 77 Design Co. offers a free GEO and AEO visibility audit to show you exactly where your business stands.

Question 4

Does my small business need GEO and AEO?

Accepted Answer

Yes. AI-powered search tools are now used by millions of people every day to find local businesses and services. If your business is not structured for AI visibility you are being passed over in favor of competitors who are. GEO and AEO are among the most important marketing investments a small business can make right now.

Question 5

Where is 77 Design Co. located and what areas do you serve?

Accepted Answer

77 Design Co. is based in Delmont, Pennsylvania at 120 Surrey Drive, Delmont, PA 15626. We serve small businesses throughout the Pittsburgh region and Western Pennsylvania including Pittsburgh, Greensburg, Monroeville, and surrounding communities.

Question 6

How long has 77 Design Co. been in business?

Accepted Answer

77 Design Co. was founded by Rob Hoffman in the early 2000s. The agency has over two decades of experience helping businesses get found, starting with newspaper advertising on Pittsburgh's Southside and evolving through websites, SEO, social media, and now AI marketing and search optimization.

Question 7

What is a GEO and AEO visibility audit?

Accepted Answer

A GEO and AEO visibility audit reviews how your business currently appears across Google, AI search tools like ChatGPT and Perplexity, and featured answer results. It identifies gaps in your structured data, content, entity definition, and authority signals. 77 Design Co. offers this audit free for small businesses in the Pittsburgh area.

Question 8

What makes 77 Design Co. different from other marketing agencies?

Accepted Answer

77 Design Co. has been adapting to shifts in how people find information for over two decades, from print advertising to search to AI marketing. We specialize in small businesses in Pittsburgh and Western Pennsylvania and bring strategic expertise that most local businesses have never had access to before.