HOW WE DEVELOP DIRECT MARKETING STRATEGIES & CAMPAIGNS
Here’s how we will work with you to develop a direct marketing plan:
- Evaluate your previous direct marketing campaigns, tactics, timing, lists, offers and results
- Determine how your competitors are using direct marketing;
- Analyze your customer database to understand the demographics and behavior of your customers and identify the characteristics of your best customers;
- Use insights from this analysis to find similar prospects on rented mailing lists and databases;
- Recommend segmentation and targeting of specific groups of individuals;
- Recommend a plan of direct mail and email campaigns and tactics, including:
- Formats (letter packages, selfmailers, dimensional mail, email, etc.);
- Response channels, including web and social media integration;
- Response tracking, follow-up, lead nurturing, and conversion;
- Integrate your direct marketing initiatives with other elements of your sales and marketing strategy.
- We also can manage your campaign’s execution, including creative development, list management, website and social media integration, production management, lettershop and mailing services, fulfillment, lead tracking, and lead conversion, offering you a full-service direct marketing solution.