How We Develop A Direct Mail Strategy


Here’s how we will work with you to develop a direct marketing plan:

  • Evaluate your previous direct marketing campaigns, tactics, timing, lists, offers and results
  • Determine how your competitors are using direct marketing;
  • Analyze your customer database to understand the demographics and behavior of your customers and identify the characteristics of your best customers;
  • Use insights from this analysis to find similar prospects on rented mailing lists and databases;
  • Recommend segmentation and targeting of specific groups of individuals;
  • Recommend a plan of direct mail and email campaigns and tactics, including:
  • Formats (letter packages, selfmailers, dimensional mail, email, etc.);
  • Personalization;
  • Offers;
  • Testing;
  • Timing;
  • Budgets;
  • Response channels, including web and social media integration;
  • Fulfillment;
  • Response tracking, follow-up, lead nurturing, and conversion;
  • Integrate your direct marketing initiatives with other elements of your sales and marketing strategy.
  • We also can manage your campaign’s execution, including creative development, list management, website and social media integration, production management, lettershop and mailing services, fulfillment, lead tracking, and lead conversion, offering you a full-service direct marketing solution.