monroeville pa marketing firm Archives - Page 7 of 7

Small Business Startup and Marketing

So what’s been happening at 77 lately? TONS! Recently at 77 Design Co, we have been working hard to help several small local businesses devise full scale marketing plans that are both cost effective for them, and entice new customers to their products. We will be promoting and marketing these businesses in the near future, so stay tuned! You WILL want to know about them!

These marketing plans cover the whole gamut of supporting and necessary needs for a business to get off the ground running. Some of the services in these plans include:

*web design (several hours per month of support)

*blogging (1-4 per month for the ever changing website)

*photography and video (several hours per month)

*graphic design (several hours of design support for new brochures/cards/logo/mailers)

*social media management (an agreed upon number of monthly posts with trainings included)

*SEO help (support and training for best practices)

The monthly marketing plans we’ve offered have been greeted thus far with open arms. They also cover a wide range of important marketing aspects that are usually purchased separately, which typically means more expense 💵 too. These programs cover it all and help our customers reach their customers as soon as they open their doors. We love to help small business thrive!

Give us a ring if you know a new business starting up.

Analyze. Create. Achieve.

Hi everyone,

Lately we have been running into some issues with clients and potential clients.

Bad Logo Design: A few business owners we have met with recently have sent over their logos to us for various reasons. The problem…bad or improperly designed logos. Logos created without vector art or made into Photoshop files can lead to issues down the road with all sorts of printing. We’ve identified several problems, fixed them, and have made quite a few happy camper business owners.
Disappearing Web Designers: Yep, you read that right. A couple companies in the last 2-3 weeks have described their web designers as MIA. They have said that repairs to the site have not been made when needed, or that the sites were improperly designed in the first place. We are currently working on fixing these issues.
Marketing Monies Improperly Spent: Where and what is your business marketing budget going to? Is this producing significant results? If not, why are you continuing to spend in outlets that aren’t producing the results you want? In the last week alone, 2 customers have described to us that their print marketing budgets (significant amounts too, $XX,XXX) aren’t getting their phone to ring anymore. Both said that putting this money into these particular outlets was “always what we did in the past.” Not good. As with everything in the known universe…things change. Either you stay the course and keep pumping money into the wrong outlets, or get with the times and steam ahead. Currently, we are producing 2 proposals with what we feel are much more effective print marketing ideas that will resonate with the types of customers these businesses are seeking, and the best part…we will save them thousands of dollars!
Of Course, Stock Photography: My personal favorite, stock photography on your marketing materials! Ugggggg, for crying out loud, why?! Why do you want people, products, places, or even conceptual ideas in images that have nothing to do with your business to represent YOUR brand???!!! Make your own awesome photographs, or get someone that can. In the last week we’ve shot 3 separate photo shoots for 3 companies to use for their materials and websites…guess what…the sites are going to look KICK ASS when finalized!

These are just a few things we are dealing with on a day to day basis at 77 Design Co. If your business suffers from any of the above mentioned issues, or you know a business that could use a helping hand, give us a call today and we’ll gladly give you a free consult!

-Bobby Drakulic

Rob Hoffman-412-889-3495

Bobby Drakulic-724-433-9142