Pittsburgh · Content + AI Marketing for Small Business

Content That Gets You Found.

From Reels and social posts to blogs, AI-optimized websites, and generative search visibility — we handle the creative and the technical so your business shows up where people are actually looking.

Reels & Short-Form Video  ·  Social Content  ·  Blogs & Web Copy  ·  AI Optimization (GEO / AEO)  ·  Websites Built for Visibility  ·  Graphic Design
What We Do

Every service your small business needs to get noticed.

We’ve been designing for attention since the early 2000s. Today that means content people want to watch — and AI systems that know how to find you.

Most Popular 01

Content Creation

High-quality content built around how your customers actually talk, search, and scroll — produced to earn attention and visibility.

  • Instagram & Facebook Reels
  • Short-form video scripts & captions
  • Text posts & carousels
  • Blog articles & long-form copy
  • Email campaigns
  • Web copy rewrites
02

AI Content Strategy

Content written the way AI systems read and trust it — structured to get your business referenced in ChatGPT, Google AI Overviews, and Perplexity.

  • Question-driven article writing
  • FAQ & schema strategy
  • Entity definition & authority copy
  • Featured snippet targeting
03

AI Website Optimization

Most small business websites aren’t built for AI search. We audit and optimize yours so AI tools can confidently recommend your business.

  • GEO — Generative Engine Optimization
  • AEO — Answer Engine Optimization
  • Structured data & semantic markup
  • Free visibility audit to start
04

Social Media Management

Consistent, well-structured content across your platforms that reinforces brand credibility and tells AI systems your business is active and worth recommending.

  • Strategy & content calendar
  • Post creation & scheduling
  • Community management
  • All major platforms
05

Web Development

Fast, clearly structured websites built for both human visitors and AI systems — designed to surface your best answers, not bury them.

  • New site builds
  • Site refreshes & improvements
  • Performance & speed optimization
  • AI-ready structure from day one
06

Graphic Design & Print

Visual identity that carries your brand from screen to storefront. We’ve been designing for print since the early 2000s.

  • Logos & brand systems
  • Brochures & signage
  • Trade show materials
  • Social templates
Content We Create

Every format. One consistent voice.

We produce content across every channel your customers use — built to work together, not in silos.

Instagram Reels Facebook Reels Short-Form Video Text Posts Carousels Story Graphics Blog Articles Website Copy Email Campaigns FAQs & Schema AI-Optimized Articles Brand Voice Guides Video Scripts Captions & Hashtags
Why 77 Design Co.

Two decades of knowing where attention goes.

20+
Years designing for attention
GEO
AI search specialists, not generalists
PGH
Pittsburgh-based, small-business focused
Free
AI visibility audit to get started

We didn’t jump on AI because it’s a trend. Attention moved there, and we followed it — the same way we’ve followed every shift in how people find businesses over the past two decades.

That means our clients are never behind the curve.

Early 2000s
Newspaper & print advertising creative on Pittsburgh’s Southside
2010s
Websites, SEO, social media, and content marketing
Today
AI-generated answers, GEO, AEO, and zero-click visibility

Not sure where your business stands in AI search?

We offer a free GEO & AEO visibility audit for small businesses in Pittsburgh and Western PA. We’ll show you exactly how you appear — and what it would take to improve it.

Get Your Free Audit