UPMC Research Study: How Doctors Think

‘How Do Doctors Think’ is a NIH-funded study, run by University of Pittsburgh researchers, designed to assess the ability of an adventure video game to influence physician decision making in trauma.

They are recruiting emergency physicians who work at non-trauma centers in the US to participate in the trial. The study uses two apps to give Doctors an inside view of what a Trauma unit might be like.

77 Design Co. was selected to help revise the branding and materials for this year. We created several pieces including booth banners, coroplast signs, labels for the iPads, documentation, handouts and flyers.

Our expertise allowed us to examine their needs and create a cohesive package that will communicate exactly what the research study is about and how Doctors can learn more about Trauma.

Design. Create. Print.

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