Tag: marketing for trades businesses

Posted on

Psychology of Proper Marketing

Proper marketing of your business requires the simultaneous use of many differing things. In order for your ad, print marketing materials, signage, web/social media pages, and other handouts to resonate with a customer, you have to have visual appeal. If there isn’t an attractive design, logo, or image(s) included, you may be throwing away costly materials, or worse…losing a potential customers attention!

Creativity, color, strong photography, font styles, layout, and the overall design play important roles in how your business is perceived. Using “Gestalt Principles” to better your business’s message can greatly increase your reach and marketability, as well as create an appealing brand to share with the world. Gestalt (meaning unified whole) psychology is what marketers and advertisers have been using for years to create attractive ads. Its a German psychology theory on how the human brain processes, perceives, and then puts together pieces of something they see.

Although studies vary, most are similar in their results. The brain processes visuals 92-94% more than text alone. We, as humans, engage quicker and longer when there are images involved. The brain also processes these images 50,000-60,000 times faster than text.

As a business owner it is up to you to not only provide customers with the highest quality of work, but also to use every option available to cut costs, increase brand awareness and engagement, and get more reach. Give us a call to learn more on how we can help with all of the above.

 

 

Posted on

Problems With Your Marketing?

Hi everyone,

Lately we have been running into some issues with clients and potential clients.

  1. Bad Logo Design:  A few business owners we have met with recently have sent over their logos to us for various reasons. The problem…bad or improperly  designed logos. Logos created without vector art or made into Photoshop files can lead to issues down the road with all sorts of printing. We’ve identified several problems, fixed them, and have made quite a few happy camper business owners.
  2. Disappearing Web Designers: Yep, you read that right. A couple companies in the last 2-3 weeks have described their web designers as MIA. They have said that repairs to the site have not been made when needed, or that the sites were improperly designed in the first place. We are currently working on fixing these issues.
  3.  Marketing Monies Improperly Spent:  Where and what is your business marketing budget going to? Is this producing significant results? If not, why are you continuing to spend in outlets that aren’t producing the results you want? In the last week alone, 2 customers have described to us that their print marketing budgets (significant amounts too, $XX,XXX) aren’t getting their phone to ring anymore. Both said that putting this money into these particular outlets was “always what we did in the past.” Not good. As with everything in the known universe…things change. Either you stay the course and keep pumping money into the wrong outlets, or get with the times and steam ahead. Currently, we are producing 2 proposals with what we feel are much more effective print marketing ideas that will resonate with the types of customers these businesses are seeking, and the best part…we will save them thousands of dollars!
  4. Of Course, Stock Photography:  My personal favorite, stock photography on your marketing materials! Ugggggg, for crying out loud, why?! Why do you want people, products, places, or even conceptual ideas in images that have nothing to do with your business to represent YOUR brand???!!! Make your own awesome photographs, or get someone that can. In the last week we’ve shot 3 separate photo shoots for 3 companies to use for their materials and websites…guess what…the sites are going to look KICK ASS when finalized!          

These are just a few things we are dealing with on a day to day basis at 77 Design Co. If your business suffers from any of the above mentioned issues, or you know a business that could use a helping hand, give us a call today and we’ll gladly give you a free consult!

-Bobby Drakulic

Rob Hoffman-412-889-3495

Bobby Drakulic-724-433-9142

 

Posted on

77 Has BLOWN Up!

77 Design Co has BLOWN UP! All great things here though!

-by Bobby Drakulic

We are beyond busy helping local and regional businesses better market themselves. A lot of what we offer is customized commercial photography/video, blog and technical writing, graphic design, social media help, printed signage and marketing materials, and website building. There are a lot of businesses right here in the Pittsburgh area that need someone to help them solidify the marketing side of their business to attract new customers. Some of the businesses that we are currently working with are trades businesses (electricians, contracting companies, etc) CPA’s, and manufacturing firms.

I LOVE it! Business is booming, but maybe even better is the fact that I have finally found my little niche in the world…visually communicating messages for small business through commercial photography! This allows me to hone in on a particular product or service and bring a vision to life for my client to present to their clients, or prospective clients. Couple that with the great design and web work my business partner, Rob Hoffman is doing, and the fantastic writing/social media/video work the rest of our team is doing and we have built something truly special! We are here to help the small guy become relevant and increase the visual marketing personality for some of our larger clients. It feels great to help these businesses grow!