Hello world, Email Marketing Girl here again.
Want a better click through rate?
Let’s start by understanding what a click through rate really is. Sounds simple, right? It is!
Don’t let marketing metrics scare you. A click through rate is just a percentage of customers who open up the email and actually click on a link. There, click THROUGH.
As of March 2019 ( Constant Contact), the overall industry average click through is 7.43%. The open rate is 16.74%. This all makes sense. Email metrics are just a funnel. Starting with a big number of people. Not everyone will open. Not everyone who opens will click. And not everyone who clicks will buy.
However, the better content you have, the better open rates, the better click rates, and so on. This is common for most marketing strategies also. Not everything will work immediately because it takes time. For instance, as we’ve stated before, any marketing is like a slow drip. It takes a little time to build up to your successful goal.
So let’s think, who are your customers and what content do they want to see come through their email? You don’t want to send the same email content to person A that likes outdoors and hiking as person B that likes shopping and going to the spa. Some of that content should be targeted to their wants and needs. Customize, baby, customize! Therefore, the more targeted, the more the person feels you understand them. In short, know what they want so it becomes a 1:1 conversation with them and the brand.
Want to know more about email marketing metrics? Want a better click through? Call us!
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