Can a Logo Increase Sales?

Logos can be quite a mystery to anyone outside of the creative industry. Small business owners can wonder what the difference is between a ‘home made logo’ and a ‘professional corporate identity’. Why should a small business owner hire a professional designer when there are hundreds of cheap (or free) logos available?

The answer is simple… your customers will analyze your logo with their own concept of what is ‘professional’, can you be trusted to supply their wants and needs?

A simple variation in an ‘off the shelf template’ will ruin the message you are trying to convey to your target audience and you may come across as being unprofessional. A logo is often the first impression that your potential customers will have of your business. A good, well designed logo can build credibility, help increase sales and attract a wider share of your target audience, but only when it meets your customers’ pre-conceived ideas of what a professional corporate identity should be – not the business owners!

Several key areas define success for small business owners and brand perception is an important one of them. When looking for someone to create a professional logo brand for your company, make sure they understand how to create an identity that will appeal to your customers and promote your business as someone that your customers can trust.

A professional logo will impact greatly on whether your potential customers will pick up the phone and speak to you!