Welcome to the 77 Design Co blog once again. This weeks blog is about…blogs!
You may ask, What is a blog? How do blogs help my marketing efforts? What’s the point of a blog? What can spending all that time writing a blog do to help my business? These are all valid questions and questions we’ll answer them here shortly.
Let’s start with the basics. The Dictionary definition of a blog is, “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.” There you go. A blog is a simple means of communicating something about your business, product, hobby, interest, or any topic of your choice. You may want to write about something relevant in your industry. Perhaps, you may choose the topic of baseball and write a short personal blog about that sport. It can be any topic. It can be any length. Make it yours, just try to make it informative and accurate…especially if you are blogging about a business.
Now let’s get into the nitty gritty a little more. How can it help marketing efforts? Well, a blog can help with SEO (Search Engine Optimization,) it can add credibility to your company, it can be used to market a sale or discount you are offering, or maybe a new product/service. A blog can help in any way you want it to. Promote your blog on social media and see if customers react. Ask customers what they’d like to read about that’s related to your business.
What’s the point of a blog? It can have a very crucial point. Or, no point at all. It can be something that you can direct customers to. It could be about something such as a particular law or legality for a law firm’s blog. Maybe a new product is coming out in the gas well industry. A manufacturer may want to discuss that with their customers through a blog. The point of a blog can be as important or as ridiculous as you want it to be. Again, if you are in business and blogging, make it accurate and informative.
What can spending all that time writing a blog do to help your business? Hmm, let’s see here. You can become an authority in your profession! If you know something and you know it well, share it with others. Write about problems you see and deal with on a daily basis, then give suggestions on the best ways to avoid these problems. If you market your blog properly, customers will thank you for the helpful information. You may also be able to influence a reader into choosing you instead of a competitor. Give insightful information about whatever topic you choose and be the person or business of influence!
Here are a few tips for blogging.
1. Add images, short videos, or a cool design. Not just any old out of focus, uninteresting image or video but damn good looking stuff! The human eye picks up on images 50,000-60,000 times faster than ordinary text. This will keep readers moving along and interested in what you have to say. Keep the blog fresh and the images looking sharp. If you need a hand with this, hire a professional photographer/videographer/graphic designer…or give us a ring!
2. Use terms that are relevant to your industry. Terms or short phrases will immediately attract attention to your blog topic. Plus that will also help with SEO.
3. Be professional and courteous. Write professionally and don’t slander or smear others or your competition in a blog. If you do it better, just say why and leave it at that.
4. Be consistent. Make a schedule of when to blog and stick to it. It takes a while for others to find your blog or gain interest in it, and nothing is better than consistency at helping with this. You should blog to your website AT LEAST monthly, if not daily or even weekly.
Now, get writing and get sharing your blogs with the world! It can be a tremendous help to your business if properly written. For any questions or any help to get started…our numbers and emails are right below.
Analyze. Create. Achieve.